Exhibition World Issue 2 — 2019 - Page 45

Strategy Think locally, deliver globally Wouter Molman, Executive Vice-President Healthcare, and Adam Andersen, Group Brand Director Pharma, Informa Exhibitions, expand on the company’s motto to succeeding in Life Sciences exhibitions nforma Exhibitions’ Healthcare portfolio’s mission ‘Together for a healthier world’ summarises our way of thinking about making connections between local customers, whether businesses or healthcare professionals, and our international stakeholders. But success in the delivery of our global platform is ultimately a reflection of our ability to ‘localise’ our shows, exhibitions and conferences by keeping specific regional issues, conditions and the larger healthcare industry developments top of mind. Under our Health & Nutrition portfolio, the series of CPhI global shows focuses on the ingredients, machinery, packaging and services that are common to the global w w w.exhibitionworld.co.uk pharmaceutical supply chain. We have dozens of exhibitions that range from pharma ingredients, to packaging and drug delivery, to medical technology and medical devices. These events serve marketers’ need to develop commercial opportunities that range from global to niche, either in a specific sector or geography. To be successful as an organiser, we are aware of the crossover between events, but ultimately listen to our customers and drive our strategy from local market feedback and needs. For our pharma shows, the regional considerations are significant and must also reflect the regulatory construct of its regional market. An obvious point, perhaps, but products that are available Life Sciences is an important sector for Informa Exhibitions which supports these markets with leading events including CPhI, Arab Health and Hospitalar. Informa Exhibitions has dedicated two of its portfolios to the Life Sciences sector, with pharmaceutical markets served through the Health and Nutrition portfolio, while the Healthcare portfolio boasts a global series of medical exhibitions, congresses, publications and digital directories. Issue 2 2019 45