Strategy
Think locally,
deliver globally
Wouter Molman, Executive Vice-President Healthcare, and Adam
Andersen, Group Brand Director Pharma, Informa Exhibitions, expand on
the company’s motto to succeeding in Life Sciences exhibitions
nforma Exhibitions’
Healthcare portfolio’s mission
‘Together for a healthier
world’ summarises our way
of thinking about making connections
between local customers, whether
businesses or healthcare professionals, and
our international stakeholders. But success
in the delivery of our global platform
is ultimately a reflection of our ability
to ‘localise’ our shows, exhibitions and
conferences by keeping specific regional
issues, conditions and the larger healthcare
industry developments top of mind.
Under our Health & Nutrition portfolio,
the series of CPhI global shows focuses on
the ingredients, machinery, packaging and
services that are common to the global
w w w.exhibitionworld.co.uk
pharmaceutical supply chain.
We have dozens of exhibitions that
range from pharma ingredients, to
packaging and drug delivery, to medical
technology and medical devices. These
events serve marketers’ need to develop
commercial opportunities that range
from global to niche, either in a specific
sector or geography. To be successful as an
organiser, we are aware of the crossover
between events, but ultimately listen to
our customers and drive our strategy from
local market feedback and needs.
For our pharma shows, the regional
considerations are significant and must
also reflect the regulatory construct of
its regional market. An obvious point,
perhaps, but products that are available
Life Sciences is an important
sector for Informa Exhibitions
which supports these markets
with leading events including
CPhI, Arab Health and
Hospitalar. Informa Exhibitions
has dedicated two of its
portfolios to the Life Sciences
sector, with pharmaceutical
markets served through the
Health and Nutrition portfolio,
while the Healthcare portfolio
boasts a global series of
medical exhibitions, congresses,
publications and digital
directories.
Issue 2 2019
45