Exhibition World Issue 2 — 2019 - Page 3

Contents In this issue: UFI – The Global Association of the Exhibition Industry promotes, represents and serves the interests of the world’s leading show organisers, fairground owners and operators, major national and inter­national associations of the exhibition industry and industry partners. As a non-political and non-profit organisation, UFI’s main goal is to serve the exhibition industry worldwide and to emphasise its unique marketing characteristics for the development of world trade. Present on six continents, in 84 countries, UFI is a unique and neutral forum for dialogue dedicated to all professionals involved in the trade fair business. Serving the exhibition industry since 1925, UFI applies its professional experience and renown to providing its members and the industry with the extensive know-how required to meet the challenges of ever- changing needs. Being a member of UFI is a proof of quality and international recognition. Over 4,500 trade fairs and exhibitions are organised by its members. More than 900 of these are international exhibitions, app­roved by UFI, based upon strict and exacting quality criteria, assuring excellent services for the benefit of exhibitors and visitors. UFI President: Craig Newman UFI Managing Director: Kai Hattendorf UFI Marketing & Communications Manager: Monika Fourneaux-Ceskova 17 rue Louise Michel 92300 Levallois-Perret Fran Tel: +33 (0)1 4639 7500 Fax: +33 (0)1 4639 7501 Email: info@ufi.org Website: www.ufi.org UFI Asia/Pacific Regional Office: Suite 4114, Hong Kong Plaza 188 Connaught Road West Hong Kong, S.A.R Tel: (852) 2525 6129 Email: asia@ufi.org UFI Middle East/Africa Expo Center, Sharjah - UAE Tel: (971) 6 5991352 Email: mea@ufi.org UFI Latin America Corferias Cra 37 # 24-67 Auditorium Second Floor Bogota Colombia Tel: +571 3445486 E-mail: anamaria@ufi.org The opinions and views expressed in Exhibition World do not necessarily reflect UFI policy or position. w w w.exhibitionworld.co.uk Top left 14 Unleashing the NEC’s potential: CEO interview Top right 36 Is there a lingua franca for stand design? Bottom left 52 Italy’s AEFI shares insights and research Bottom right 58 Maastricht entreaty NEWS & OPINION REGIONAL FOCUS 05 WELCOME 06 GLOBAL SNAPSHOT 09 ANALYSIS 12 UFI: TOTAL CUSTOMER- CENTRICITY 21 NORTH AMERICA Elon Musk’s TBC in Vegas and FBI man in San Diego CC 23 ASIA Reed’s BIG7 in India; GL events’ controlling interest in China 25 40TH ANNIVERSARY AT DWTC An infographic look back over 40 years at Dubai World Trade Centre 29 AUSTRALASIA ICC Sydney Roadshow; Big Sight in Japan; AUD190m Bid Fund BIG INTERVIEW 14 UNLEASHING THE POTENTIAL NEC CEO Paul Thandi on investment and hosting UFI EDUCATION & STRATEGY 33 EVERENDING LEARNING N Messe Muenchen India’s Aparna Bhargava shares her CEM learning experience 45  HINK LOCALLY, DELIVER T GLOBALLY Informa experts on how to succeed in Life Sciences expos 49 TIME TO RETHINK KPIS Matthias Baur says a changing environment requires a different measurement framework for event success THINK TANK 21 DEALMAKERS  teve Monnington on the S quickening pace of transactions in the M&A field 31 END OF ASIAN FAMILY SAGA? Björn Kempe makes a plea to keep it in the family for the sake of innovation Issue 2 2019 3