Exhibition News Supplements ENEAs Winners Book - Page 26

INNOVATION OF THE YEAR AKKROO “Providing innovation to the exhibition community” is at the very heart of what Akkroo achieved. Their solution is bridging the disconnect between the world of events and Marketing Technology, enabling exhibitors to finally measure and make the most of events. Providing a consistent and universal Event Lead Capture solution that can be used at any event, big or small. Akkroo turns smartphones and tablets into lead capture machines, integrating with existing CRM and MarTech systems to enable prompt, context-driven follow-up and post-event reporting. Akkroo enables successful exhibitors and therefore successful events, creating a win:win:win situation for the attendee, exhibitor and organiser. 26 ELITE AWARDS 2018