Exhibition News Supplements EN Indys Winners Book | Page 9

BEST MARKETING CAMPAIGN
UTILITY WEEK LIVE 2018 –
FAVERSHAM HOUSE
Judges’ comments: The judges said that Utility
Week Live had a well thought out campaign that
delivered increased attendance and revenues.
The content-driven approach to messaging and
innovative floor content was great to see in an age
where engaging with your audience is ever more
critical.
Background: The yearly visitor promotion campaign
for Utility Week Live is based on extremely in-depth
research and a detailed multi-channel strategy, with
a dedicated campaign for the show’s new 24-hour
live hackathon.
Sponsored by:
EN INDY AWARDS 2018
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