Exhibition News October 2018 - Page 62

LAST WORD LUKE BROWN The managing director – event management at Bray Leino on industry pressures, meeting your heroes and securing a record contract WHAT IS THE BIGGEST TOPIC THAT NEEDS ADDRESSING IN THE INDUSTRY? Health and wellbeing. Every events professional knows someone who has been burnt out by the industry. It is not acceptable, and events employers need to take bigger steps to safeguard employee welfare. By its nature our industry has immovable deadlines, add to this client pressures, travel demands, last minute requests and bigger targets it is inevitable people on front line delivery, production, build and support teams will be stretched. Employers need to be proactive to create the right environment and manage client expectations. We try very hard to build a relaxed, supportive and ‘no blame’ culture in our offices. Every day is fast-paced; we push the boundaries of what is possible, each hour is a deadline – but there is time for fun, spaces to be quiet, time to be creative and help is on hand at all levels. 62 WHAT WOULD YOU CHANGE IN THE INDUSTRY? Roller banners: come on it’s 2018! We have found that clients are being braver than ever before. Thank goodness a mediocre PPT presentation is no longer considered ‘an event’. Delegate interaction, new formats, digital experiences and gamification are all in demand. Measuring ROI is no longer lip service. Amplification is a pre-requisite. It is an exciting time to be in the industry! WHICH SPEAKER HAS MOST IMPRESSED YOU AT AN EXHIBITION AND WHY? Astronaut Tim Peake. I was fortunate enough to spend a couple of days in his company during the delivery of the UK Space Conference. Alwa