Exhibition News October 2018 - Page 19

“We have to have an area that can cope with noise; we shoot a lot” 19 “We provide the platform for debates to happen” Left: The show has signed a five-year deal with Qatar we’re not doing that in a snobbish or arrogant way. We try and select the ones that are going to be good for the show and also good for themselves.” Staying relevant For any show in its 60th year, it’s vital to keep innovating and surprising visitors and exhibitors. In the case of The Game Fair, this includes keeping a watchful eye on the issues affecting the modern countryside community. “We provide the platform for debates to happen,” says Gower. “In our theatre we have politicians, and both sides of any argument are always welcome to the show. It is a hotbed for media and for discussion, but as organisers we don’t take any one side.” In the three years that Gower and his team have been overseeing the show they have streamlined and further commercialised the event, adding high- level sponsors and attention-grabbing new features. “The show had to go through its rebirth,” he explains. “We’ve added innovations and modernised it, as well as keeping the tradition. Bringing in people like Gregg Wallace and James Martin has broadened the appeal.” Making sure the show is appealing and valuable to its core market is also important when it comes to onstage content. “You have to keep changing it; if you keep putting on the same event every year it’ll get stagnant. What we try and do is put on a special event, in an incredible setting, build it to the highest standards, and then continue to surprise visitors. “We offer them new things, but when they arrive everything they know and love is still there as well.” EN exhibitionnews.co.uk | October 2018