Exhibition News November 2018 - Page 11

Launching a geoclone Miranda Martin, portfolio director at Fresh Montgomery, on launching the Independent Hotel Show in Amsterdam Tell us about the history of the UK show Founded in London in 2012, the UK Independent Hotel Show is the only live business platform dedicated to the needs of independent, luxury and boutique hoteliers in the UK and Ireland. The show has been successful in the UK, bringing over 6000 hotel owners, general managers and key decision makers together annually, to source new products and services, do business and network. It started in 2012 with 150 exhibitors, attracting an audience of over 3,000 hoteliers. A small, focused show, dedicated to the needs of our hotelier audience. In 2013 we nearly doubled in size and increased our audience by 1,000 guests. The show steadily grew year after year and quickly became an established annual date for our hotelier community to come together. Bringing together and redefining the current and future hotel landscape, the show helps hoteliers discover and apply the best solutions and experiences for the modern consumer, who is highly-connected, well-travelled, business-driven and seeks authenticity; whilst simultaneously providing practical solutions to help hoteliers streamline efficiency and profitability across their hotel businesses. Where did the idea to launch a new edition of the show come from? When we realised the value the show brings to our hotelier community we saw an opportunity to broaden this support further. The hotel scene is vibrant, global and ever evolving, with constantly changing needs and opportunities. We’re well placed to support the industry globally and that was always our goal. Long term, as the world becomes smaller and more connected, and as hotel businesses develop and evolve; our goal is to take our support of the hotelier community to multiple destinations and to deliver stimulating business experiences for hotelier audiences across the globe. We’re excited to bring our experience and passion to support the development of this exciting and flourishing sector to Europe. proximity to the airport (important as we’re inviting an international audience of hoteliers) and it presents us a with blank canvas to create something exceptional. Why Amsterdam and why the RAI? It is a forward-thinking, attractive and easy to travel to destination. It was last year’s most attractive European city for investment and celebrates a vigorous tourism industry. The industry in Amsterdam is informal, open- minded, tech savvy and driven by ideas. Its unique culture and it being a European centre for innovation will be mirrored at the show. RAI is the perfect venue due to its reputation, Have there been any unexpected challenges over the course of geo- cloning the show? Not yet. But I’m sure we’ll come up against some. Overcoming challenges is the most exciting part of the job! How will the new show compare to the UK edition? The show will stay true to its values in promising to deliver truly relevant content across the exhibitor profile, a programme of talks and interactive installations. It will differ to the UK show in that the needs of our hotelier guests in Europe will differ to those of our UK community. But the format and the approach to the event will stay the same – experience first, exhibition last. We will strive to create an exceptional guest experience, designed to deliver great value for our customers. Are there any plans to expand further in Europe? Yes…That’s all I’ll say for now. I N T E R N AT I O N A L N E W S IBTM ANNOUNCES NEW EXHIBITION DIRECTOR FOR IBTM WORLD CAESARS ENTERTAINMENT TO ELIMINATE 200 MILLION SINGLE-USE STRAWS UFI RELEASES EURO FAIR STATISTICS REPORT FOR 2017 IBTM, part of Reed Travel Exhibitions, has announced the appointment of David Thompson as exhibition director for IBTM World. Thompson has spent the last 14 years in the industry producing events for the likes of Haymarket Exhibitions, BBC, Informa, Daily Mail Group and Clarion Events. He brings with him an international perspective having organised exhibitions and conferences across Europe, the Middle East and the US. In his previous role at Clarion, he ran a portfolio of security events which each year played host to over 15,000 attendees from more than 100 countries, building strong relationships with government and industry. Caesars Entertainment has announced a new phased approach to removing all single- use plastic straws from its US locations. The company estimates that they will help eliminate approximately 200 million single-use plastic straws, which would have been used once and discarded every year. The plan began in July 2018, when Caesars moved to an ‘upon request only’ policy for straws. The next phase saw Caesars strategic sourcing team developing a permanent selection of sustainable straw options, and continuing to pilot new and innovative products in the marketplace. Select locations are already using paper straws, metal reusable straws and bamboo stirrers. UFI, the global association of the exhibition industry, has released the 2017 edition of its annual Euro Fair Statistics report. The report provides up-to-date, certified data on 24 countries in the European exhibition market. It draws on official data from 14 national trade fair bodies, and comprises 2,709 exhibitions over 27.6 million sqm of registered rented space. The report shows a notable increase of 5% in the total number of certified events when compared with 2016. Events covered in the report involved 703,060 exhibiting companies and registered a total attendance of 75.9 million visitors. exhibitionnews.co.uk | November 2018 11