Exhibition News May 2019 - Page 8

News Akkroo acquired by US-based Integrate in $34m deal Event lead management company Akkroo has been acquired by US-based company Integrate in a deal worth US$34m. Akkroo provides a solution for lead collection which gives power to B2B marketers by letting them collect leads at any trade show or event using the Akkroo iOS and Android app. Having launched in 2013, the company has doubled revenue every year since 2014. Integrate’s customers will now be able to benefit from Akkroo’s way of capturing and processing event leads in real time, helping personalise the lead follow-up and accelerate pipeline-to-revenue from in-person trade shows. The acquisition will see the team grow to 250+ people, with Akkroo customers benefiting from an enhanced US presence and investment into product, engineering and customer success. “Revenue acceleration happens when you unify the top of funnel,” said Jeremy Bloom, founder and CEO of Integrate. “With this acquisition, we have now integrated one of the largest and most-leveraged demand marketing channels that historically has the least amount of ROI visibility. “With Integrate and Akkroo, our customers will understand how in-person events contribute to pipeline and revenue while having access to a best- in-class, global solution for collecting, processing and managing event leads at scale.” 08 — May The month at a glance What stories, topics and trends have been making headlines in recent weeks? Add campaign Positive Impact’s campaign #CSRshareday took place on 23 April, aiming to get companies talking about how they promote corporate social responsibility in their business. It sparked 24 hours of social media conversation on topics ranging from sustainability to gender equality, poverty and education. The campaign’s aims were to: London Yacht Show cancels 2019 edition The London Yacht Show has cancelled its 2019 edition, and says it is ‘rescheduling’ to 2020. The organisers say the delay is to “ensure the delivery of a high quality on-water show, with the scale and breadth to attract full participation of the industries it is aimed at.” The event was previously rebranded to the London Yacht Show from the London On Water Show, with a heavier focus on the high-end boating and luxury goods market. The London Yacht Show was scheduled to take place on 8-12 May 2019. Andrew Williams, president of Maritime Group, said: “Since an initial burst of interest in the London Yacht Show, take-up has slowed from some segments of the industry and from luxury brands. “And so, with just over a month to go until the planned launch, overall commitment to the event is not at the level required to deliver a show with the profile, scale and market breadth the industry asked for and deserves in London. “Following extensive consultation with key stakeholders, we therefore believe it is in everyone’s interest to postpone the show until next year. “We are all now very focused on delivering a great event and experience in 2020, creating a unique experience for visitors and a leading UK showcase for exhibitors within the growing, international yachting, boating and luxury markets.” • Share the stories of people who are making a positive impact on sustainability in the world. • Get more people talking about specific areas of sustainability that may not be discussed on a regular basis. • Connect people through the conversation of sustainability. • Share best practices, creative ideas and more to inspire others. To view the report from #CSRShareDay 2019, head to: http://bit. ly/2Xg7Do4 Correction: The April issue incorrectly stated the winner of Best Newcomer at the EN Awards. The correct winner was Marlon Doyley of CloserStill Media.