Exhibition News May 2019 - Page 50

Operating Onsite A to B is just the start Jeff Broom, exhibition services manager at Europa Showfreight, on keeping everyone happy and safe while working onsite O “The event will open whether an exhibitor has their goods there or not, so the challenge as an exhibition forwarder is to make sure that this happens without fail” 50 — May ver the past 20 years, Europa Showfreight has managed the build-up, exhibition and break-down of shows and events across the globe. The company has managed logistics at shows and exhibitions all over the world, including SCTS in London; ExpoElectronica in Moscow; Toy Fair in New York; Routes Asia in Brisbane; Glassman Latin America in Mexico; and COTTM in Beijing. As well as its specialist Showfreight division, Europa Worldwide Group provides comprehensive logistics services covering european roadfreight, air & sea and warehouse operations. This has provided many an insight into the unique experience that showfreight operators can face when working onsite. We’ve worked all over the world from Moscow to Singapore or Berlin to Birmingham and there are common challenges to working onsite, whatever the location, whatever the product or show. We work often in very cramped spaces but regardless of the event we’re working to very tight deadlines, the show must open on time. Having the right crew who have experience is essential, as is good and strong people management skills. If vehicles flow in and out of the venue everyone is happy, the event opens on schedule and everyone can have a stress free build up and breakdown. Our first priority onsite is to forge a good relationship with the venue’s traffic marshals. A good working relationship with these people and you can make your job and theirs a whole lot easier. Working to deadlines is the number one priority. The event will open whether an exhibitor has their goods there or not, so the challenge as an exhibition forwarder is to make sure that this happens without fail. People pay a premium for our service, but they get that certainty that their goods will be there for the start of the event. A growing area that is essential for onsite working is understanding and being aware of all legislation. This covers health and safety but also having a deeper knowledge of the process and intricacies of documentation such as export or temporary import together with local customs regulations. This is an essential area of our business that can be often overlooked. The correct preparation and submission of customs declarations ,for example, can be the difference between your goods arriving or not. It’s crucial to ensuring your shipment gets to its destination, and returns safely too. Everyone is under time pressures so that’s why experience is key in our business. Successful showfreight is not just about getting goods from A to B and onsite…that’s just the start.