EXHIBITION NEWS May 2017 - Page 5

MAY IN THIS ISSUE ▶ NEWS 10 TOP NEWS STORIES 12 THE DEALMAKER 15 AGENDA 34 Justin Craig, joint MD at LiveBuzz asks, when did exhibitions become so popular? ▶ FEATURES 16 ANALYSIS 22 ANIMAL MAGIC From cuddly companions to spiky sidekicks, EN explores how UK pet shows are on the rise by tapping into the human psyche The future looks bright for the industry in Eventbrite’s Pulse Report 30 STUDENTS: GUESTS OR PESTS? Event profs tackle the age-old issue of students at trade showsw ▶ TECHNOLOGY RIGHT AT HOME After winning big at the EN Awards, the Yorkshire Event Centre open its doors to EN 43 PLANNING AHEAD Fresh from their win at the EN Awards, we catch up with Showplans 45 LISTEN TO THE CUSTOMER Intellexo’s Joe Bolger says don’t just celebrate your wins, investigate your failures ▶ COLUMNISTS 64 GALLERY Looking back on the wild night that was the 2017 EN Awards 49 SALES TALK Avoiding ‘eventspeak’ and cliches with GES’ Kylie Peavoy 50 MARKETING MATTERS 40 THE SUBTLE ART OF SIGNAGE When it comes to event signage, getting visitors from A to B is an art form QEII Centre’s Roopi Woodall asks, who cares what a B2B venue has to say on Twitter? ▶ LIFESTYLE 62 PEOPLE MOVES 64 GALLERY 66 LAST WORD WITH GITAL TETE exhibitionnews.co.uk | May 2017 5