EXHIBITION NEWS May 2017 - Page 40

SECTOR FOCUS The subtle art of When it comes to event signage, getting visitors from A to B is an art form... W 40 40 hen EN sat down to write a feature on signage and wayfinding, we naively thought we knew what we were in for. Visitors attend a show, there are signs pointing to keynote theatres, star attractions, places to eat and, most vital of all, the l 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