EXHIBITION NEWS May 2017 - Page 30

FEATURE Students: Pests or guests? It’s a question all organisers have to address – what should my show’s relationship with students look like? 30 Y our attitude to students can depend on a number of things. As an exhibitor at a trade show, you might want to avoid them like the plague and focus on buyers, or you might be interested in talking to the type of keen, proactive individuals who’ve shown enough initiative to attend a trade show. As [ܙ[\\[HZYH\\]H܂Y[\\ [ܛ[H^[\][ۈو^Y\܈[HZYHܜYYX]\X[]HY\قY[[[\[][[\][ \x&\Y܈ܛۙ]]YK]]8&\š[\ܝ[܈ܙ[\\[^X]ܜš]HH\[YXHوHHY[]B]HXYX][ [^H[\B[\YY]HHX]H^\Y[K'Y[\HHX[H[\ܝ[\ق\[\K8'H^Y[K][\X܂و[\][ۘ[ۙ^ [S8'Bۜ[\HH]H^[\][ۂZ[[H[\K\ܝ[H\›]X\H['H]HH\ۜX[]H\[[\H˜[[[[ []8&\[\ܝ[]ۙ^YX] 'B[\][ۘ[ۙ^ \[][܈H][[\K\]\[BH[\][]Y[˂H]XHY\وY[XXYX\[X\HH\[ۜZBY[YHوܝ[]Y\]B[YY]]^X]ܜ˂'x&\HXHݙ\B[Z[Y[8'BYZ]Y[K8'H]HB\ۜX[]H\^X]ܜ&]H[\Y[^X][™[\H]HX[YHHY[\X\][ۋ'BX\K][X[HY[Z[][[][\HXB؛[H]K\X[HYB\Yۈ\[[ܛ\“X^H M^X][ۛ]˘˝Zš[\Y\YH]XYۚYX[[X\˂'x&]H[]]Z]H\][Y[8'BYZ][Y\\Qو۝][Xܙ[\\]H[[X[\X\^™][XܛHRˈ8'H[H[\ZYۈۂHZ[ܛ[X]H][]]Z]H\][HY\\Y 'B\ۚX[K]\ٝ[\H[\Y\]\B[[YYوH][\][ۈوY[[Xܚ\\\X[[K\[][\X܈]YYXH L ][\]ܙ[\\RۜX[ۈYZ[L HX[ [\Y\X\HXY\[YH\]ܜ[Y\YX][ۋRۜX[ۈYZ[]\[\ۙHًۙHوX\[X\^˂'HYHY\[ܛ\ \HB\Y^X]ܜX]]\X[ۈB[ZH[H]\K8'H\][S8'ۙHوH^X]ܜ\][B[\Y ZY 8&H[HYY][ܙBY[H&K']\]\X\X\X]\HB]H]Z]HHوY[]RۜX[ۂYZ[XYH[]8&\[^\HܜH]B^X]ܜZYYHX[HY[[\Z[X]] ܈]\H[HB\\[ۈ]H\[وY[˸'B[HۜX[ۈ[\KY\] \H\HX[[ܝYK]H[\B\\][HYY[]X[ܙHܘYX]B\]X[[[Y\˂']8&\[]\[ۙx&\[\\]]^Y \\HHHۜX[ۈ[\B[YHܚ[[H[ 8'HH^Z[˂'܈^X]ܜ]HX[ ][YX[H\[ ^x&]B[^\ZY\]HYY[YH]Y[ˈHYYHY[HH[قYXH]][H[Y[][\K'BH\\HHY[\H\H][ [[HY\[\HY[][Y\\˜[[H\[\X[KHZ\[ۈ][Y[وH[[X[\X\^\H[\8&\[H]\Bو[[X[\X\&K[HY\و] ^\\\]X[Y[H˂'YH[\H]H[\B\X] ݚYH[Z[\۝[܈[B[]H[HH[HYY]YHوB^X]ܜ[]8&\H[8'HH^\˂\[\XYY\][\]Y[\H^X]ܜHܚ[][Y[BوH[H[][˜۝\][ۜ]Y[][Y\˂']\[ۈH^X]ܜ8'HH^Z[˂'H[]HX\\Z[^X][ۜ[X[]Y[ˈHYXH\]B[X\HX\YX\H\Hš]HY[\X[K']8&\H^HY\[X]HB^X]ܜ۸&][HX\YHHۙ\\H[\\Y[[]XY[˸'B[]Y\][[Y[BX\[^X]ܜHܙ[\\قۙ\[H[][]H HYBZ\H\X][ۋ']\^X]ܜZY^BY&][Y[HZYx&Y][H[8'H^Z[‘[[XH\Y[ Sو‘ܛ\ 8'][HXYYY^H[YH[^B[ܚ]H˸'BZYYX\]\‘ܛ\[HX\ٝ[Y[[Y\ܘ[[YK[[Y[\H܂[\H][ۜ[Z[XX[^\Y[Hوܚ[›ۈHYH]HYY۝\وZ[[X\B^X]ܜ˂'H[^\^HB^X]ܜ\H^\]BܚY\H\K8'HY\Y[ 8'^x&\HY[][B[\\Y[][Y^x&]BۙHY\\˸'