EXHIBITION NEWS May 2017 - Page 16

ANALYSIS Optimism ahead in 2017 From exhibitions to conferences and festivals, Eventbrite reveals key trends, challenges, and opportunities facing the events industry in the third Pulse Report I n its third annual state of the industry report, Eventbrite surveyed 811 event professionals across the industry spectrum, comprising conferences, exhibitions, festivals, gigs, classes, endurance races, and everything in between. The organisers who took part were professional event organisers, charities, freelancers, small-to-medium-sized businesses and larger enterprises. Although the survey took place after the result of the in-out referendum on EU membership was known, it has done little to dampen the optimism of the industry, with 65 per cent of organisers saying they’re expecting their existing events to grow, and 56 per cent planning on launching more new events this year. That being said, nearly a quarter of all respondents did expect Brexit to have some impact on their events over the next 12 months. Despite a lot of news coverage and some terrible events in 2016, security is still surprisingly low on everyone’s list of concerns, though it is increasingly on the radar for professional event organisers. The report also found that, despite focusing on efficiency, budgets rose seven per cent last year. Social media continues to grow in popularity, as do event apps, while VR/AR and big data/analytics are creeping towards wider adoption, and certainly much broader awareness among organisers. 16 Industry growth Despite Brexit, optimism and opportunity remain in 2017, with 65 per cent of organisers saying they’re expecting their existing events to grow, just a two per cent decrease on last year’s results. Similarly, as seen below, a majority of the organisers (55 per cent) in our survey are expecting to launch more events in 2017 (down just on per cent on last year). Grow Stay the same Run less 5% 7% 30% Regarding your existing events, do you expect them to grow, decline, or stay the same in 2017 compared to 2016? Are you planning to run more, less or the same number of events in 2017 compared to 2016? 65% 55% Grow Stay the same Decline May 2017 | exhibitionnews.co.uk 38%