Outside the Box
Building trust
Fiona Taylor, operations and marketing manager at
Willow Group, on telling the Trustpilot brand story
throughout 2018
Tell us about the feature
This feature showcases
a series of stands we have
designed and built for
Trustpilot over the past
year. We worked closely with
Trustpilot to ensure that the
branding of the company
aligned with the stand design
to convey the objectives and
messages they wanted to
share at each exhibition.
What was the process of
creating it?
We worked closely with
Trustpilot throughout the
process of creating our
proposal for the brand. The
main objective was to create
a core design with variations
that could be placed on
numerous different stand
spaces.
With Trustpilot taking
a range of different stand
spaces at various exhibitions
we needed something that
would work for every hall,
venue, and space. With build
up times ranging from one
day upwards we needed to
ensure that the same quality
of stand could be achieved
within the time frames. Our
solution was a clean-looking
design that worked within
industry specifications and
was easy to manage and
replicate. Specifications
such as graphic messages,
furniture, and decorations all
played a part in the overall
concept.
Although we created
a portfolio of stands for
Trustpilot to implement at
shows, we understood that
there would still be a high
level of project management
needed with each stand.
The project management
team worked to ensure
each stand, although from
the same design portfolio,
was its own unique visitor
experience. Alterations
such as different numbers
of demonstration points
and alternative messages
to visitors were made for
each show to ensure that
Trustpilot’s show specific
objectives were achieved.
Why do you consider it
special?
We consider this series of
stands special to us because
it was a chance for us to work
with Trustpilot to help create
a more unified look when it
came to their exhibitions.
The portfolio of designs
and solutions we created
allows them to choose a
space based on what they
required for each show. The
designs that we created
can be implemented at any
show, bringing the company
together under one unified
concept for their exhibitions.
EN
The Name in EVENT HIRE
0800 458 5701
[email protected]
Charles Wilson Engineers Ltd
March — 75