Exhibition News March 2019 - Page 59

This ingenuity is refl ected everywhere. The Airbridge a design feature of the venue and focus for the logo, is inspired by the movement of air over wings: an innovation discovered in the wind tunnels across the Farnborough airfi eld. And of course, this Hampshire town hosts the world’s best Airshow. Held Biennially, this behemoth is one of the world’s biggest trade shows. In 2018, it saw $192bn worth of deals. It’s the place where fi ghter jets compete with somersaulting jumbos for attention and where the global aerospace industry showcases its brilliance. The world knows Farnborough. The Farnborough International Exhibition and Conference Centre is a venue created around innovation; where the pioneering spirit that enabled mankind to conquer the sky is celebrated. It is located in the UK equivalent to Silicon Valley, at the heart of a cluster of science and technology companies who are driving the next technology revolution. This means direct access to a strategically important visitor base. It’s on the doorstep of the right kind of delegates. Just 35-minutes into Central London, under an hour from Heathrow and Gatwick Airports, and close to arterial road links. And there’s plenty of parking! farnborough.com