EXHIBITION NEWS June 2017 - Page 58

LAST WORD MICHAEL WESTCOTT The co-founder of CloserStill Media talks industry self-regulation, terrible tattoos and being allergic to admin 58 WHAT IS THE BIGGEST TOPIC THAT NEEDS ADDRESSING IN THE INDUSTRY? Mandatory auditing of audiences. MOST PRIZED POSSESSION? A vintage Rolex watch crafted in the year of my birth – a birthday present from Mrs Westcott for my 50th. WHAT ARE THE THREE THINGS YOU WOULD CHANGE IN THE INDUSTRY? 1) Creation of meaningful industry self-regulation on standards, including audience and attendance auditing. 2) Effective lobbying by events in \HܙX]H ^[\H[[]\[Xۚ][ۈو\۝X][ۈ™XۛZXܛ [][Y[[RY\X[[\][ۘ[YKH\[[\Hx&\HX\[[Y][ ]8&\œ\][][\]ܚ[X\\YۙY]H[Y]K][YH[Z[ U0HSTTSHӑшPOHY] \X[H]^HX]HX[NZ[وHۙ\YH[BH]\[ \H\[ۊKPPRTTSSTTQSHUSVPUSӏ”ٙ\܈]Y\ XYوHX[]\[\HYKH\]\YHHۛH[[[XZ\[x&\™ܙ[[ܙH[[و\][ۛX]8&[[B[[ZXܛؚX[\\[x&H [ZHYKH[^H]Y\YB[و\KPQSPTшHSTHTPTRSHUBSST”[[ۈ8$x&]HY[HX[HX]و^B^[ܙ[\HXYYH[\\ݙ\HYX\]]\\[] THTHTPHԈHQTSUSUO“^HYH]YH[\8$ۈ\H[HۈB˂U0HHԔQPHSHUHQSUSVPUSӏHT\X][ۈۙܙ\ٙ\[[H]\[\B\[ۈHYH[Y]H\ˈ]X[YKB][YY]H\X[[]™\X[H[]\BۈZ\KY[ۙKY]\K]\]BXX[HZY[HYY][΂&YK]8&\H[X[YXHx&B[H[&]XZH]\ UTUHTUTSTT’x&[H[[X]]H X[H]H]HY[\Y8$XX[\[]\H[H[BXY\YH܋[H M^X][ۛ]˘˝ZQTPRӑT”\ۘ[YZ[HX\x&[H[\X˂SVHSHSHSՒQO”ؙ\ۙ^Hܝ^HYH\]\XH[ZHۙB[وHY]X܋QTSQS SQHSUQHHSTJO’[YNYZ[HX\و^H\[XYY\\B]\[HH\ \H[[Y\HYH[[™X[[ L[H[^8$\Z\HX[YBZ\X[]K]YNY\ ̈YX\\\ H[HX\Z[ [\[X\ MJHH\]^H[XZ[H\ Y]\\[[PSHSHTԕSO•ܜ]X^H[]Y8&[HYKY]ۈX[Kۙ[Z[HY\ŠY8&\\\\H\YY[\H[]HYH[ K™ܞH[[\KUSHUёPSO”]]H[H\[]Y\[ۈ[YHۈH\^HY STQUSHӰHӓPUSO’H\Y\]H[[H[[\]][ۜ˂ԔUSHшSSHӏ’]H[HY[H^HH\ZH[\X˂TԒPHHUSSTKH[X[XH]HX\]و[HYYXKH[B܈[[[[[\[H[[ZX[[][ۜ\]Y[۝[ ]YY[\[Y\H[[[Y[[XۛZX8$H\X\\][ۈ܈[[ۙH][[X][ۈ[Z\ۈ\[\˂UTUHPHUHQRS“\Y[&H[^X\[X[[Y\[B\Yܙ\H[\YKԔЈSpHHQ ԔVTQSHSpHHQSHԒPOH\Z\[X[[H\]\[\܋[^Hܜܘ]B^\ݙ\X\][]ۈH\[\]\[ۈ[^BٙH\وXYY\ˈHYx&Y]\\HYZ[S