Exhibition News July 2017 - Page 7

EDITOR’S LETTER THE COMFORT ZONE T he exhibition industry is nothing if not innovative, and in this issue we see event profs across the board stepping out of their comfort zone. We talk to the NEC, which is getting behind it’s fi rst extended tenancy show Dinosaurs in the Wild, while concert promoter MJR Group dips a tentative toe into the world of exhibitions with the inaugural UK DragWorld. Stepping outside your comfort zone can seem scary, but it can also help us learn and grow as individuals. Whether it’s taking steps to prepare for a potential terror attack or taking the time to learn more about the intricacies of event tech, this issue is full of examples of the industry refusing to tread water. There’s even learning going on behind the scenes at EN HQ, as a certain acting editor discovers the fun and frustration involved in chairing (and subsequently transcribing) a roundtable discussion. EN meets the organisers redefi ning consumer exhibitions for children and young families in this month’s cover feature (p20), and learns about the host of extra factors that go into ensuring young visitors have a safe and fulfi lling experience at a show. It’s important for us as an industry to continually strive for more and, if the event profs featured in this issue are any indication, that’s exactly what we’re doing. Enjoy the issue, NICOLA MACDONALD, ACTING EDITOR nmacdonald@mashmedia.net exhibitionnews.co.uk | July 2017 7