Exhibition News January 2019 | Page 34

FEATURE Making connections Peter Jones, founder of Nineteen Group, on connecting government and the private sector at the International Security Expo 34 T he history of the International Security Expo starts back in 2002, when Nineteen Group founder Peter Jones launched the Airport Security Expo in the wake of 9/11. He then launched the Counter Terror Expo in 2009, which was bought by Clarion Events in 2012, before launching the UK Security Expo in 2016. “We rebranded it in 2018 to International Security Expo to fulfil its objective to become one of the biggest leading security shows in the world,” Jones tells EN. “We renamed it to make it a truly global showcase.” The show, along with its new co-located sister show, the International Disaster Response Expo, filled much of the Grand Hall and West Hall at Olympia London at the end of November. It brings in approximately 70 per cent UK companies and 30 per cent international, with a similar split in visitors. “The overall feedback from the event has been quite overwhelming,” says Jones. “It was busy and we got the right people. We got the right people from an international perspective and also from a quality perspective; the show is all about government and end user quality and we were getting those in their droves.” The primary focus of the show, he continues, is to provide opportunities to connect government with the private sector: “Tackling terrorism is something that the government and the agencies can't do on their own. "If you look at the pressure that our January 2019 | exhibitionnews.co.uk security and intelligence agencies are under to try and stay on top of the watch list of suspect targets, it's an overwhelming job. “What the show has done, especially over the last few years, is create a greater unity between government and the private sector. If we're going to tackle global security challenges, and tackle that very dynamic and evolving threat from terrorism, then there has to be a partnership of government and industry. That was something very evident at the show.” That partnership between the government and the sector the show serves was clear at the 2018 event as the International Security Expo was the chosen location for a live update on Brexit from security minister Ben Wallace. The update was filmed live by various media outlets including the BBC, Sky News and CNN. “They're choosing our show as a platform to promote that, which was a wonderful endorsement from our government,” adds Jones. “Britain is a global partner and the UK is one of the most powerful providers of security globally. We should absolutely be embracing every part of the export potential of that. That's one of the key objectives of the show.” The International Security Expo has historically had quite a singular focus on counterterrorism, but Jones says the scope of the show is set to widen in future years. “Going forward we'll be covering counterterrorism, serious organised crime, economic crime, a lot more in cyber – all still at the very top level. It's all things security, and I think encompassing all of the other areas gives us a much wider field of exhibitors to the show.” Exhibitors at the International Security Expo are encouraged to find practical ways to demonstrate their products and services. The show includes a drone fly zone, which gave exhibitors an opportunity to not only demonstrate drone technology but also counter-drone capabilities – often more relevant to the world of counterterror security. The show also had the Protecting Urban Spaces feature – new for 2018 – which, says Jones, was an attempt to create something a little bit different for visitors. “So many shows are aisles and stands and shell scheme and boxes of kit,” he tells EN. “What we tried to do – and this has been an aspiration of government for years – is to show solutions by building a feature where you integrate lots of different types of kit working together in a live environment to bring security to life. “We integrated 30 different technologies, from physical to surveillance to tracking. We had cameras that could see through clothing for ceramic knives, all fed back live to a live operations control room to show the audience what the operators are seeing and how we can conduct surveillance in an urban environment. We also used an acting company called Crisis Cast to stage scenarios. “Why should visitors come to a show and simply see shell scheme stands and a coffee? Give them a show! They may be very serious