Exhibition News January 2018 - Page 23

matter, I need to have a good time. We’ve got to get into the shoes of our customers. I think with B2B we have to remember that just because it’s B2B they’re still people like you and I; they still behave in the same way as consumers. It might be more about a speaker or about a feature, but actually they respond really well to left fi eld experiences. You have to acknowledge that exhibitions can be a tiring experience, so it's about finding ways to help people go through that We did a lot of work around attendee ROI. Exhibitor ROI is something everyone thinks about. But attendee ROI is important, especially when they come in for free. We did a lot of work around when a visitor or a delegate or attendee would go off the boil, which was usually around 2.30/3pm. They have their lunch then they start fl agging nearer three o’clock. They’ll go and sit down – their le w2&RF&VB( 2BvFV W2B262FBV2^( fP7BFVFV"$2G&VB6PFW6FRRWFW( &RVvvpFRWG6FRv&BBv^( fR7BFVvR7F'FVBFW6Fw2F&Vv2BF&VR( 66r7W&RVP&RVvvVBRvBVGvVFRBvR6vRFBGvVFP'vrvVFRFvFW2&PBGFrFVvFV$'GVG&RvRƖVǒF6VR6RV6W0g&FVVw&WfVG3'6WFVǒv^( &R6W'Fǒv&r6WRbV6W2BFRVBFP67VW"76R&V2vW&RFRFVVw&F֖FW2BvW&RN( 2v6f"FPFVVw&F&RvRv6W'FǒV667VW"6w2FVfFVǒV6p'W6W72WfVG2V&ǒF2#$"G&FP6w2Fג&VfW'&VB&WFRBFPVB27V6FFvWB&W6W&6PvVVBFVrֆrB&GV7@FRF"ƖRFRFW&'W6W72WfVCFBfW2Bg&6fW&V6W2( VRƖPf֖Ɩ&G'W@WW&VBvFW6FVVN( Хv6VBvRfRg&Ц6fW&V6W3SRVR&Ɨ7FVrWfW'CP֖WFW2FFffW&VB7VW"FFPv&B2fVBg&FBBF氧VRƖR6vRb6RFWƖP֗VBVFFWƖRFffW&VBFV6G0B6WFW2FFR6fW&V6Rv&@&W6FW2vFFRf&W"BBFRGFW"FRF6fW&V6W26( BV'WB&RFvVW&FVRƖRF&R'Bb&p6VGFW&^( 26fWGV&W'2'W@v^( &R6G&&vRƖR6RG&&RF7V66W76gV&vR66RWfVB2֗GW&RR&VrFFB6VG@FW&R2vW"W"6VG&Vp'BbF2R66VRrR6W06vW2BffV7BWF6W2RFV6PBFvvFFRWfVBN( 2FB&6R`&vR66R6VGB6RG&&RvPƖRFBFRFN( 2'FBf"FPW&FGW7G'FfRWfVG2f G6Vc'6WFVǒw&VRFBFFW&P2W"w7BFWfW2FRWfVG0GW7G'v^( &R6GW7G'@WfW'Rw2WfW'RR6R&V6W6RR֖vBVVBVFRWBFvR6V6FW.( 2VRBv^( G'BFV6FW.( 2WfVB'W@7GVǒBFRVBbFRFv^( &RF0FvWFW"vRvBW"GW7G'F7V66VVB2r2vR7V66VVB&RFFRW@W'6FW2FRGW7G'2vRfPF7FBWv7BFW"&WFp6V2BWfVG3RbFR&r&&V2FBv^( fRv@2FBv^( &RB'W&rFf&PBFRG&6FFBV&Ɨ6r0&VVF&Vvv67F'FVBR#V'0vBv2'W&rFf&BFW&Vf&PFWBFRFBfW'vw&W76fPFfW'6f6FFFvFBFFFF&WfVVR7G&V2BFRV'BR7FfPFR'&B'WBR7W'&VBBvFFW6PFW"Fw2FB&RvrFBfVVBFP'&BFVVw&2&VǒvBWSVƗGW&Ɨ6v2WfW'FRBvP7W'&VBBvFFW6RFW"Fw2F7W'BBगN( 27&F2&VF6F@'&BBFRWfVBV6RFR&WGFW"W W&Ɨ62FR&R6WBFRv&@FVVw&2FR&WGFW"גWfVG2v&RBFR&RW( RFgV@VƗGW&Ɨ6FRFvRVVBFfR7&60VBFf&6RW2FFW&6S&VǒF( BvBRv2א6WFFג6WFF2FPFW"6W2ג76R'WBא6WFF26Ɣ&&T&UGV&PB4B&FW'2FRGfFvRFBvPfRFBvWfW"vv2FBVPƖRF&Rf6RFf6RbRvBFVW&6WW&V6W2RFFVf6RFf6Rखb^( &Rf"V6Bbf&FvRFFBFvFǒW'6ǒ6( B6VRFRvVf6RFf6RWfVG2v( BfR6RBFRF&RTW&FWw26VV'##0