Exhibition News January 2018 - Page 22

COVER FEATURE be investing in B2B trade shows. Tell me a bit more about your past roles I worked at IIR for about fi ve years then I moved to EMAP. I’d worked for EMAP previously in a very junior role. I kept saying to my husband that EMAP should do conferences, and I should run it for them. One day he said to me, exasperated, ‘they don’t even know you exist’. So I wrote a letter to the chief executive and said ‘I can make you a lot of money, I know everything there is to know about conferences’. It was at a time when EMAP had done a lot of acquisitive growth, and were taking a bit of a pasting from the city, not able to do organic growth. It was also at a time when they were just seeing the early decline in publishing. They had really strong brands, really strong brand affi liation and loyalty but the revenues \H\\[\ٙ[^H]ۙ\[\\H][ۋ’H]Y\[ZY8&H[Hۙ\[B\[\&K[^HZY8&ۈ[&K\H[H[[ZY]YHBX’x&Y]\[H\[HYܙKHۙ]šܙX]HHۙ\[H]x&Y]\[H\[\ˈx&YYHHH\H\H^Bۙ\[H[و[\ۛY[[SPT\\H[ [Y ]YHX]HYX\ܚ]] Y\H\˜[HX]]H][H]]H\B^K]X[H^H][YXK[ܚ]ܙX]Y]ܜ[[B]HZ\H\[][\B[X]]]X[H]X[]]]B\X\[X[Hۙ\\ˈHY]܈][YX\ˈ^HYY\H[œYXHو\\HYHX[HZ^\Hق]]YH[XوۛYKH[Yx&YۛۈYH[]\[HB[&]]HۙH] ][YH^’H\XY[YHPK[Yœ\\H]\X[ۙ\[H\[\[]\\H؝[\\HX\Hۈ]\B\H]XY\ܝ[]KHܚY]Z]H[H]HS[Hѓ[\[Y\ؘ[SوPBۙ\[\[[H  [و\B\[X\ [X[H[ HX\[ۏ’]\[[\\[[YKH[Y[X\[وZ[H^Z[YK8&[H۸&]ۛ[][X]XY\\ X]\B[x&]H]\YHYH[[YK[x&[]\ۛ][x&\HZH\HXY\[[[x&]HX[YYYX[HYH[[Y\&KHY]\\\ܘ\\[[  HX\Y[ܙK[X[YB[ܙH\[Y[ [H[\H]\]H\ ]\H[ܛ[[HZH\[\x&\Bؘ[XۛZXܚ\\[[H[&]H] HۛH^H[H[]Y\X\[ۋ]\  H[HY&][HX[[X] L ]\][\YXY ]]\\HX]\HB\[\HY]\\]\H\Y B]H]\X[\[\ۈHX؝\\[Y8$]\[H8$8&\H[Bܛ[HH[&HH][Y[’[XK]\H\[\[[XH8$X\™ܙX][ܚYX[H[8$[]\\[\\[[H[[[[]X\\XKܝ[Y\XH[X\\]\KY[HH]]Y][B[\[Y\[\•H[\H[\\[][ˈۙH^B[x&\H][[[H[ۚXH[X[[]\H\ ][[[Y\X[[[\\XX\[[H^YZž[x&\H][[[ZH[]8&\H\BY\[[\K^HZHۈ]\۸&]]]8&\H\و[][X][ۋ]H\ق[\\[ۋH\\X\[H[HH]Y[ۙH^\Y][[[\x&\˜H]\K^H[X]] []8&\X]\H^H۸&]ۛ]^K^x&]BH^K]^x&\HZ[ܚ›]H\^Hو^Z[] H[\BYXHHݙY HX][HݙY] [B[ۛH[][X]H[H[\ X]\H]8&\]]\[ۙH[HXZ˂۸&]^H8&x&[H[\\Y[H۝Y[\›X\]8&KX]\HۙH\[ۛ]]\ˈ]8&\[[X]H^H[B[][X]H[Hܙ[H\K[[[X]H[\H]8&\\[[K][YH^’H\]PH܈][YX\ˈHX[\YBۙ]\H]HX]YHوHܜܘ]BYX\]Z[H\[K]PBH]\YܜHX]\˜[\H\H [H][[ܛYۂ܈]\ܛY]HܜHX]^H\ˈHY^\H[HقH[ˈH[ܚ܈HX[]\[X[YYXH\[H[^X][ۂ\[\[] \Y[ۙۋB\H[YHX[H[\\[[]H\[K]\]\][]H[Y[\\›و][YH^\H]ܜܘ]BYXHZ[H\][ۘ[YXK]\HY\[H]Y[[\[[˜H\[H[[[[H\[KHY]܈H\HوYX\[H]˜ۜ[[H؜[x&]H[Y\\HB][HYH\H[[\قۜ[Y\YO•\x&\HYH[[[و[Z[\]Y\˂][Y\]]\ۜ[Y\܂[YH[ˈHH\۝[ ]\][HY^X]ܜ^\[ۘ[[Z[\܈ۙ\[Bܘ[[Y\܈HX]\\۝[[\[]\][]HˈY[B]HX\ٝ[^X][ۈ\[Y\˜۝[]]HX\ X]\H]8&\][HYHX܋x&[[^\YHB[YH^X]ܜ[]8&\ܙX]]HYB\ۙ\]H۝[[HX]\\˜]HX\وH][[[KBXۙ[[H[\[][]K\Z[H]ۙ\[\]8&\\X]][x&\H[X\[[ܙHX]&\[H\KH[][]BYXH\X\]KHH[YXKX\œX[HX\Y]XYX[K\^\Y[X[ HYY]HHX[H[YH]H˂]\]8&\ۜ[Y\܈]\۸&]'H[\[\HXYY \ۙ˜\HXYY[ܙH[H^\۸'B[X\H N^X][ۛ]˘˝Z