Exhibition News January 2018 - Page 18

COVER FEATURE In conversation: Ruth 18 Carter Words: Nicola Macdonald Following her appointment as MD of Telegraph Events, EN sits down for a chat with Ruth Carter to talk passion, events people and the future of the business R uth Carter’s CV is impressive. Coming from a B2B background including time as managing director – conferences at EMAP (now Ascential) and chief executive of UBM Conferences she’s now bringing that experience to Telegraph Events as managing director. Last month, EN headed to the Telegraph office in Victoria in London to learn more about her career, her plans for the business and her thoughts on the industry. So, Ruth, how did you get into events? I don’t think anyone when they’re little, and they’re asked what they want to be when they grow up, says they want to work in events. I think we fall into events. Everyone in the events industry has a different background, but all the good people have one thing in common; they burn with passion for what they do. You can’t do this unless you burn with passion. January 2018 | exhibitionnews.co.uk There’s always that ultimate criticism that exhibition people just book the shed, and the other work is done by everyone else. But the more fluid and the more successful and the more beautifully delivered an event is the harder the work is. The more relaxed an event is, the more engineered it has to be to create that feeling. You have to be passionate about what you do. People try and escape, and sometimes they do, but rarely. They’ll always want to come back, because we like the level we operate at. We like the speed and the pace and you never quite know what you’re doing from one day to the next. Your diary might be planned, but actually something different happens every day. Fantastic – there’s no buzz like it. Everyone is concerned with how to make each event better; is it all about ‘how can I keep improving on continued ➞ this?’