Exhibition News February 2019 - Page 9

East of England Arena welcomes new fitness event High Intensity Live The East of England Arena and Event Centre (EEAEC) has announced the launch of new fitness show High Intensity Live, which will take place 29 June 2019. Organised by Matt Weston of Empire Gyms, High Intensity Live will be an indoor event, bringing together a number of High Intensity Interval Training (HIIT) brands to create a one-day endurance and fitness challenge, the equal of any mud run or obstacle course. Weston explained how the event was first conceived, saying: “We’ve followed and delivered a broad variety of HIIT products over the years, and it’s always struck me that these brands attract a huge amount of loyalty from their fans. “We saw an appetite for a one-day endurance event based on high intensity training, bringing all the leading training brands together in a richly motivational environment with DJs, top-flight sound systems and well-known instructors.” High Intensity Live will feature eight disciplines including Les Mills SPRINT Cycle, Les Mills GRIT, Insanity Live, P90X Live, Metafit, HIITSTEP, Totally Shredded Drum and Bass and Totally Shredded HIIT House. The Silverstone Experience Centre set to open in spring 2019 Silverstone Circuits Ltd has announced that state-of-the-art interactive experience The Silverstone Experience Centre will open in spring 2019. The Centre will be housed in the venue’s last remaining World War II hangar and will provide guests with the opportunity to discover the venue’s heritage with a two-and-a- half-hour journey through the past, present and future of Silverstone and British motor racing. Travel Leaders Group acquires UK event management business YES Travel Leaders Group has acquired UK-based YES (Your Event Solutions), a MICE business with global meetings and event expertise. The addition of YES complements Travel Leaders Group’s growing presence in the meetings & incentive marketplace, and will provide both firms with additional geographic reach and industry expertise. YES provides a range of corporate event solutions from individually- tailored venue sourcing, meetings and training events to executive conferences, large-scale exhibitions, product launch events and incentive travel programmes. Aventri and Sciensio announce partnership Clarion’s ICE London launches stand graphics recycling initiative B2B gaming event ICE London, organised by Clarion Gaming, has announced a new initiative to tackle trade show waste, with the launch of the ICE Graphics Amnesty for its exhibitors. The show is partnering with EcoBooth, a zero-waste event production company, to work with the event’s 589 exhibitors to collect the most common stand waste materials. These will then be recycled into a sheet material used to make an array of products and outdoor furniture for the local community, and used in communal spaces surrounding ExCeL London. Kate Chambers, managing director at Clarion Gaming, explained: “We are calling upon our exhibitors and partners to work with us on the first ICE Graphics Amnesty, a very worthy, much needed project that supports both the environment and the local community. “The ICE Amnesty is the perfect way for us to showcase how the wealth of innovation and ingenuity found within the gaming industry can be applied to broader issues such as the environment and sustainability. “Exhibitors who choose to invest in the project will not only be driving the future of events, they will also receive an ICE Graphic Amnesty certification to display as part of their stand during the show. We will be recognising the most committed exhibitors courtesy of the #icegraphicsamnesty19 social media campaign, and through Clarion’s marketing and promotional channels during and after the event.” Aventri has joined forces with event chatbot company Sciensio to create an end-to-end management solution which leverages ‘EventBots’ using artificial intelligence to provide answers to thousands of common event questions. Previously, attendees would have had to search a website, download an app, contact a call centre or send an email. Organisers would have had to devote time to responding to repetitive questions, often in the busy days leading up to the event. Brad Langley, VP of channel and partner management at Aventri, commented: “EventBots use AI and text to drive richer event experiences. They enable attendees to get answers in a way that’s in tune with how they receive information in the rest of their lives. exhibitionnews.co.uk | February 2019 9