Exhibition News February 2019 - Page 47

47 and the road access to the back of the halls is great. They all know the venue and they are all working together to make this thing work.” “They have been so supportive throughout the whole process,” agrees Mork-Eidem. “It's been very comforting from an event organiser perspective to be able to go to them with questions and sense- check stuff along the way.” While the build may have had its challenges, with exhibitors bringing in large pieces of machinery and vehicles into the halls, the move has also meant that the exhibitors have a lot more options when it comes to their stands. NEC senior account manager, Amy King comments: “The biggest success for us was being able to demonstrate that exhibitors could do everything they had done outdoors and more. There were so many logistical benefits to coming indoors, such as not having to worry that AV equipment “It's like we're launching a new show at the NEC using 11 halls and expecting thousands and – Elisabeth Mork-Eidem thousands of people”  wouldblow over, it could be installed and managed easier, buyers could meet suppliers without battling the elements, and exhibitors also had access to an experienced in-house event team on site. “We needed to change the perception of the NEC; some exhibitors were concerned that due to being a big corporate, we would be inflexible and rigid in our thinking- it is quite the opposite. We worked tirelessly to change this throughout the year acting as a part of the LAMMA team.” The move indoors might be the big change for this year, but the AgriBriefing team have big plans for the show’s future. Taking up residency at the NEC opens up possibilities for conference and content elements at the show, including opportunities for learning and thought leadership going forwards, along with the chance for exhibitors to get far more creative in their new, and less weather-dependent, home. EN exhibitionnews.co.uk | February 2019