Exhibition News April 2019 - Page 31

Feature our minds. They want to be the best player they can be at whatever level they’re at. You still get the camaraderie and social culture that rugby has, but in a very different way. Fitness, nutrition, injury recovery – all these kinds of things become elements on the table for your potential exhibitors.” The intended audience for the show ranges from fans to grassroots players and the people running clubs across the country, with the strapline, ‘for the players, for the fans, for the game’. According to figures from Sport England, England alone has around 1.4 million amateur rugby players – a significant potential visitor base. When it comes to the clubs, the relationship is something akin to the B2B show dynamic – “the clubs have to buy essential kit to enable them to be a club, the consumer rugby players have money to spend on the game, but can be flexible in what they spend it on”, says Tranter – with players and fans it becomes more like that of a consumer show. Outside of the sales aspect of the show, there will also be a range of demos and interactive elements at the show. “It’s all about interaction and engagement,” explains Tranter. “I’m going to use 6,000sqm at the Ricoh plus the pitch, where we’ll do live demos.” The show will also have a pitch feature on the show floor for demonstrations, use of the Wasps rugby team treatment room at the venue for visitors to potentially consult with a sports physio and player James Haskell talking health and nutrition with a chef preparing meals live. Finally, we discuss Tranter’s position on Left to right:Lawrence Dallaglio, Sarah Hunter, Maggie Alphonsi “If you really love something, you have to think, ‘am I doing this because I love it or is there a business here?’” Confirmed speakers James Haskell Sarah Hunter Lawrence Dallaglio OBE Maggie Alphonsi MBE corporate social responsibility in relation to 73 Media. “I want to give a good proportion of the profit that we make away to a meaningful charity, in this case Dallaglio RugbyWorks [founded by former England World Cup- winning captain Lawrence Dallagio], which works with permanently excluded young people. It’s a charity I can give money to which really makes a difference and which is related to the heart of what the show is all about. “It’s not just talking about CSR, it’s about making a difference.” Dallagio comments: “I am delighted to be working with 73 Media and The Rugby Show. It is going to be an incredible event for any rugby fan. I am enormously grateful that they have chosen to support Dallaglio. This will go towards helping some of the UK’s hardest to reach teenagers to help them get a job, build a career and secure long-term stability through the values of rugby. “The support of 73 Media and The Rugby Show will make a big difference to the lives of young people across the UK who are often not given a first, let alone a second chance at life.” The final piece of The Rugby Show puzzle is in the partnerships Tranter has created. Working with premiership clubs like Wasps, grassroots clubs, industry partners, several rugby industry publications and social media influencers. All told, it’s a social media reach of close to two million. Ultimately, The Rugby Show aims to do what any successful consumer event does: build a community, fulfil a need and provide a truly unrivalled experience for visitors and fans. EN April — 31