Exhibition News April 2019 - Page 20

Cover Feature THE EN meets the team behind the mammoth Consumer Electronics Show, a truly global event at the very forefront of the industry it serves Words: Nicola Macdonald Photography: Xinhua/REX/Shutterstock W hether or not you work in the world of exhibitions, it was almost impossible to miss the Consumer Electronics Show (CES) when it returned to Las Vegas Convention Center in January 2019 for its 52nd edition. The press descended on the show as exhibitors battled for attention with innovative stands, immersive experiences and of course mind- blowing new tech products. Organised by the Consumer Technology Association (CTA), the show is a behemoth covering over 250,000sqm and welcoming more than 170,000 visitors through the door in 2019. In a time when many large, international events around the globe are struggling or have closed their doors (in particular German computer expo CeBIT, which held its last event in 2018, comes to mind), CES is not only surviving but thriving. 20 — April CUTTING