I’m a
player
not a
playboy
Interview by
derek clements
D
irector met Ian Poulter at
Woburn to enjoy a round of
golf with the Ryder Cup star
and hear his thoughts on running a
business, harnessing the power of
social media and performing well
under intense pressure
front of him, the Ryder Cup hero
and winner of two World Golf
Championship titles explains how
with one expertly timed tweet to his
1.5 million followers he is able to
turn all this into welcome revenue
for charities worldwide.
Golf star Ian Poulter is sitting in the
Ian Poulter room at Woburn Golf
Club, the venue where he watched
his heroes as a boy and where he is
now attached as the touring professional. He is knee-deep in golf
shirts, visors, caps and packets of
golf balls that he's in the process of
turning into valuable memorabilia,
just like the framed photos and flags
that adorn the walls of the room
named in his honour.
"Last night, I tweeted that I would
be here and if anyone wanted anything signed by me for charity, they
should order it online through the
pro shop," he says. "I've realised
what level of demand there is for
this kind of stuff. A quick tweet
will make thousands of pounds for
Woburn and a whole lot more for
all these charities. The more I can
do for charity, the better it is." It's a
revealing and refreshing insight into
how his mind works, and underlines the can-do philosophy that has
made him a very wealthy man.
With his Sharpie pen poised to sign
the next garment or item put in
EXCLUSIVE GOLFER
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