EVOLVE Business and Professional Magazine November 2018 | Page 8

TABLE OF CONTENTS EVOLVE Business & Professional Magazine November 2018 In Every Issue 09 From the Chair & President 12 Beach Driving: How Long will it Last? 10 Chamber Calendar There is something for everyone, even if that is relaxing while watching the ocean from a hotel balcony. page 16 18 11 From the Publisher Arrivalist’s A3 Allows Deeper Dive into Tourism- Ad Effectiveness 28 The Road Ahead Features GREATER DAYTONA REGION NOV E M B E R 2 0 1 8 | $ 6 . 9 5 FUTURE OF TOURISM ISSUE IN VOLUSIA COUNTY, BEACHES BECKON — AND KITSCH IS COOL ARRIVALIST’S A3 24 Behind the Scenes Stars of Volusia County Tourism 14 OF VOLUSIA COUNTY TOURISM POISED TO BE THE WORLD’S MOST FAMOUS BEACH FOR FUTURE GENERATIONS GENERATIONAL GEMS In Volusia County, Beaches Beckon — and Kitsch is Cool Poised to be the World’s Most Famous Beach for Future Generations 36 The Impact of Ecotourism & Nature-Based Activities ALLOWS DEEPER DIVE INTO TOURISM-AD EFFECTIVENESS BEHIND THE SCENES STARS 32 30 Generational Gems Cover photo by Greg Hunter | 8 | EVOLVE BUSINESS AND PROFESSIONAL MAGAZINE 38 Daytona Beach Visitor Trends