EVOLVE Business and Professional Magazine November 2018 | Page 29

trade show for Florida, will be held in beautiful Daytona Beach.
Taking place January 8-10, 2019, Florida Huddle is a premier
appointment-based trade show that offers the perfect one-stop
shop to meet with top tier international and domestic tour
operators, wholesalers and decision makers responsible for
sending millions of travelers to Florida annually. VISIT FLORIDA
is thrilled to bring this event to Daytona Beach and to showcase
the destination to tour operators and wholesalers from around
the world. If you are a Florida attraction, hotel, resort, airline
or destination marketing organization, I encourage you to get
involved with VISIT FLORIDA and to consider becoming a
supplier at this year’s event.
There has never been a more important time to invest in your
business. To be ready for the opportunities ahead, you must be
armed with the knowledge and marketing tools that will help
you successfully lead your organization and connect you with
key clients.
VISIT FLORIDA’s vision is to be the number one travel
destination in the world. We’re the first state destination
marketing association to earn accreditation by the Destination
Marketing Association International and our organization
is recognized as an industry leader. Our relationships with
tourism businesses help drive our organization’s success and
grow our state’s economy. For more than a decade, thousands of
tourism businesses have benefited from their VISIT FLORIDA
partnership, and I invite you to explore the many ways you
can work with the organization. Together, we can invest in our
state, create more jobs, bolster our economy and market our
state to attract more visitors and become the number one global
destination for tourism.
FRED GUZMAN
P R E S I D E N T & G E N E R A L M A N AG E R ,
DAY TO N A B E AC H R AC I N G & C A R D
C L U B A N D O R A N G E C I T Y R AC I N G
& CARD CLUB
Florida Huddle is the Official Travel Trade Show for Florida. It is the
premier appointment-based trade show showcasing all the Sunshine State
has to offer for domestic and international tour operators and wholesalers.
FloridaHuddle.com
The Florida Governor’s Conference on Tourism is an annual event
bringing together the tourism industry, advertising agencies, travel
experts and state leaders to explore the latest trends and opportunities for
the industry. FloridaTourismConference.com
Florida Encounter, the Official Meetings Show for Florida, is a three-day
event that brings together selected meeting professionals and top Florida
hotels and resorts, attractions, and event suppliers to showcase Florida as
the premier meetings destination. FloridaEncounter.com
As VISIT FLORIDA’s President and Chief Executive
Officer, Ken Lawson leads Florida’s official
destination marketing organization in partnership
with its Board of Directors and the statewide tourism
industry. During Mr. Lawson’s career, he has served
in numerous leadership positions for several private
sector companies and government agencies where
he balanced the needs of the private sector while
protecting public resources. Most recently, he served
as Secretary of the Florida Department of Business
and Professional Regulation for six years where
he led a team of 1,600 employees who successfully
regulated more than one million businesses and
professions across Florida.
WIN. WIN. WIN.
Fred Guzman is President and General Manager of Daytona
Beach Racing & Card Club and Orange City Racing & Card
Club, entities with substantial economic impact on the
area. Fred has been a leader in his industry and in every
community he has served. Under his leadership, Daytona
Beach Racing & Card Club has supported numerous
health and human service organizations. A big believer in
economic development, we are proud to have Fred as a
Board Level member of Team Volusia EDC.
TEAMVOLUSIAEDC.COM
386.265.6332
INVESTOR SPOTLIGHT