EVOLVE Business and Professional Magazine November 2018 | Page 11

LETTER FROM THE EDITOR EVOLVE Business and Professional Magazine is published by TouchPoint Innovative Solutions on behalf of the Daytona Regional Chamber of Commerce. PUBLISHER Howard M. Holley EDITOR John Guthrie MANAGING EDITOR Elesha Mavrommatis CREATIVE DESIGN & LAYOUT Ashlee Harrell CIRCULATION Teldra Jones ADVERTISING SALES A s I think about the tourism industry and its future in Volusia County, I can’t help but think about the beach and the natural beauty that defines our area. The beach, in particular, is what launched the industry here and what sustains it today. So included in this issue is an essay from Bob Davis about driving on the beach. We also take a look at a few of the thousands of people who make their living from tourism - from those who have managed to keep their businesses relevant from one generation to the next, to those not typically considered a part of the industry. We also examine what our area advertising authorities are doing to attract tourists and the methods they and others are using to measure their effectiveness. My biggest takeaway from pulling this issue together is that although the Jeanne Coates “how” we participate in tourism has changed somewhat, the reason tourism Gabrielle Gonzalez exists, or the “why,” hasn’t changed. You see, to me, whether it is 2018 or the EDITORIAL ADVISORY COMMITTEE early 1900s, the essence (aka the “why”) of tourism is a need to explore, relax Richard Cooper • Halifax Insurance Partners Lisa Habermehl • Duvall Homes Michael Jiloty • Team Volusia Kerry Karl • VCARD Piros Pazaurek • Marketing X-Rays Harry Russo • Daytona State College Interested in Advertising? If you would like to advertise in EVOLVE, please call 386.283.5906 or email us at [email protected]. Write For Us! If you’re interested in contributing to EVOLVE, please email links to current writing samples and a little bit about yourself to [email protected]. and regroup. Whether we are shopping at the Tanger Outlets and laying in the Volusia County sun today or enjoying the hard sand and surf and a stroll through the Casements in the early 1900s, tourism is in the DNA of this beach paradise we are thankful to call home. The lesson from our tourism story is this: one must stay relevant to the trends people crave, provide great service and throw in a good value. If we do this, people from all over the world will continue to enjoy all we have to offer. But I caution us all - in light of red tides and red sand, don’t take our golden goose, beach tourism, for granted. EVOLVE is published four times per year. CONTACT US EvolveDaytona.com [email protected] JOHN GUTHRIE Editor, EVOLVE Scan the QR code to access EVOLVE digital or visit EvolveDaytona.com TouchPoint Innovative Solutions - formerly The Holley Group All rights reserved. No portion of this magazine may be reproduced without the express written consent of the publisher. TouchPoint Innovative Solutions assumes no responsibility for errors or omissions. © 2018 TouchPoint Innovative Solutions. All rights reserved. NOVEMBER 2018 | 11 |