EVOLVE Business and Professional Magazine November 2018 | Page 11
LETTER FROM
THE EDITOR
EVOLVE Business and Professional Magazine is published by TouchPoint
Innovative Solutions on behalf of the Daytona Regional Chamber
of Commerce.
PUBLISHER
Howard M. Holley
EDITOR
John Guthrie
MANAGING EDITOR
Elesha Mavrommatis
CREATIVE DESIGN & LAYOUT
Ashlee Harrell
CIRCULATION
Teldra Jones
ADVERTISING SALES
A
s I think about the tourism industry and its future in Volusia
County, I can’t help but think about the beach and the natural
beauty that defines our area. The beach, in particular, is what
launched the industry here and what sustains it today.
So included in this issue is an essay from Bob Davis about driving on the
beach. We also take a look at a few of the thousands of people who make their
living from tourism - from those who have managed to keep their businesses
relevant from one generation to the next, to those not typically considered a
part of the industry. We also examine what our area advertising authorities
are doing to attract tourists and the methods they and others are using to
measure their effectiveness.
My biggest takeaway from pulling this issue together is that although the
Jeanne Coates “how” we participate in tourism has changed somewhat, the reason tourism
Gabrielle Gonzalez exists, or the “why,” hasn’t changed. You see, to me, whether it is 2018 or the
EDITORIAL ADVISORY COMMITTEE early 1900s, the essence (aka the “why”) of tourism is a need to explore, relax
Richard Cooper • Halifax Insurance Partners
Lisa Habermehl • Duvall Homes
Michael Jiloty • Team Volusia
Kerry Karl • VCARD
Piros Pazaurek • Marketing X-Rays
Harry Russo • Daytona State College
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and regroup. Whether we are shopping at the Tanger Outlets and laying in
the Volusia County sun today or enjoying the hard sand and surf and a stroll
through the Casements in the early 1900s, tourism is in the DNA of this beach
paradise we are thankful to call home.
The lesson from our tourism story is this: one must stay relevant to the
trends people crave, provide great service and throw in a good value. If we
do this, people from all over the world will continue to enjoy all we have to
offer. But I caution us all - in light of red tides and red sand, don’t take our
golden goose, beach tourism, for granted.
EVOLVE is published four times per year.
CONTACT US
EvolveDaytona.com
[email protected]
JOHN GUTHRIE
Editor, EVOLVE
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NOVEMBER 2018 | 11 |