EVOLVE Business and Professional Magazine November 2017 | Page 35

A play on the corporate business phrase “cradle-to-grave”, this book calls for the transformation of human industry through ecologically intelligent design that seeks to create systems that are not only efficient but also essentially waste free. This design model in its broadest sense is not limited to industrial design and manufacturing; it is considered to be a philosophical model that can be applied to many aspects of human civilization such as urban environments, buildings, economics and social systems. You can find cradle to cradle certified products at the Cradle to Cradle Products Innovation Institute www.c2ccertified.org. For a cradle to cradle certification program go to McDonough Braungart Design Chemistry (MBDC) www.mbdc.com. GREEN BUSINESS CERTIFICATIONS With everything from LEED certification, USDA Organic, Energy Star, EDGE, Fair Trade, Certified Humane, Forest Stewardship Council, GRESB, Palm Oil, Cradle to Cradle (C2C) and more coming every day…green certifications hold businesses to an environmental and ethical standard that communicate a level of commitment to their customers that often result in a customer’s commitment to the company. Learn more at Green Business Certification Inc. (GBCI) (www.gbci.org) and Small Business Trends (www.smallbiztrends.com/2016/10/green-business-certification.html). Sustainability practices within large companies can contribute to a profit increase of 38 percent. - The Business Case for Environmental and Sustainability Employee Education, National Environmental Education Foundation CALIFORNIA CERTIFIED GREEN BUSINESS PROGRAM California is asking all small businesses to join this certification program that helps companies meet federal, state, and local environmental standards and addresses energy use, wastewater reduction, solid waste reduction, pollution prevention which results in significant savings and customer recognition. Businesses across Florida are saving energy and money with smart tec