EVOLVE Business and Professional Magazine November 2017 | Page 33

Communicate cleaner. Choose e-mail as
Recycle. Okay, it’s unavoidable to generate some paper
your preferred method of communication
and put a note in the signature line that
says, “Please consider the environment
before printing.” If you must print, switch
to double-sided printing. Save a tree!
waste, but you can get clever about what you do with
it. Purchase recycling bins for $6-$7 at Office Depot
and placing them at every desk. Encourage employees
to use the blank sides of used papers for notes, or
make a notepad out of them. Get creative!
11
ways
Go green. Improve your air quality
and add some peaceful ambiance
with indoor plants. Find your
ideal leafy companions (www.bit.
ly/CleanHouseplants).
Use natural lights. Even
if you don’t have a
window on every wall,
you can use compact
fluorescent bulbs or
LED lighting to decrease
power consumption and
soften the atmosphere in
your office. The lighting
industry is taking the lead
on this one.
Get involved. Participate
in community-wide,
volunteer-based cleanups
or other events. Share your
involvement on social
media to spread the
word and make your
employees proud.
to
Green
your
Market electronically.
Reach your customers
through their smartphones
and social media. Take
your periodicals and
newsletters online. If you
must print, reduce your
paper size and advertise
with augmented reality.
It’s a great way to expand
the impact of your content
without the waste.
Be a paper towel protector.
For your last bit of
inspiration, check out Joe
Smith’s TED Talk about the
most effective use of a single
paper towel (www.bit.ly/
JoePaperTowel). Then go
out there and find your own
way to own the green!
business
by Piros Pazaurek
G
“
oing green” - everyone is
talking about it, but where
do you start? Big ideas can be
simple and practic al. And the benefits
- helping the environment, boosting
employee morale, unifying your team
and giving a marketing boost to your
brand - make the effort worthwhile.
Let’s look at how it can be done.
Go paperless. It takes a lot of paper,
ink, and power, not to mention
mailing costs to produce paper
statements. It’s safer and greener
to switch to e-statements. Receive
e-mail alerts when statements
are available, then view and save
them online. Learn more about
paper reduction (www.bit.ly/
PaperReduction).
Set up a collection. What
better way to stir up positive
marketing mojo than to set a
bin out and advertise that you
are collecting used batteries?
Improve the environment and
your business!
Party green without
spending the green. Yes,
it’s comfortable to go
with plastic cups and
utensils, paper plates,
and decorations for your
office events. Next time a
birthday rolls around,
try an outdoor picnic
that serves finger foods
or use compostable
serving products.
Celebrate naturally!
Limit air conditioning. Yes,
we are in Florida but a
little goes a long way.
Remember to turn down
the air conditioning
every time you leave
the office. It’s cool to
be green.
Piros Pazaurek’s mission
with Marketing X-Rays is to
help start-up and established
businesses across the country
to access wider markets
and achieve greater results.
By working with a team
of well-seasoned experts
in their respective fields,
Marketing X-Rays offers a
full complement of skills and
experience to make all of your
marketing efforts a success.
NOVEMBER 2017 | 33 |