EVOLVE Business and Professional Magazine May 2019 - Page 35

We’ve also been working with Connie Garzon-Bernal, the Associate Director and Site Manager of the UCF Incubation Program about using their Soft Landing Program as a physical starting point for international businesses aiming to start businesses here in Central Florida. The Soft Landing Program was first rolled out to assist Colombian companies and favorable results indicate that this program can be easily adapted to work for European companies, too. I would be remiss to not mention the upcoming Hungarian Summit which will be held here, in Volusia County. The goal of the event will be to facilitate networking opportunities between local and Hungarian start-ups, established businesses, educators, community leaders, and government decision-makers with aim to establish successful relationships among American and Hungarian professionals. EVOLVE: As a marketing professional, what are the similarities and differences between businesses in Volusia County and Hungary? Pazaurek: Hungarians are very smart and talented, but in my experience, Hungarian business owners are not always confident in commercializing. They are often hard-working with an impeccable work ethic, but oftentimes lack soft skills such as marketing and branding. In Volusia County, business owners are more accustomed to putting themselves out there and marketing their brands. They tend to have strong commercial prowess. This is why a relationship between our two cultures is so effective. It is relatively easy to launch a business in Volusia County. Our regulations are friendly to small businesses and our environment is conducive to overall sustainability. However, I advise every professional interested in relocating their business anywhere to become well-versed in what these regulations actually are. You want to make sure you don’t fail to comply with regulations in Hungary or run into a problem with the IRS. Above all, I truly think that Volusia County is an ideal place to do business. I have loved my experience as a business-owner here. What I’ve learned through outreach with both our local community and Hungarian businesses abroad has been truly invaluable. Deborah Circelli, who grew up in Volusia County, has been working as a media/public relations specialist for more than five years after being a journalist for newspapers throughout Florida for 23 years. Our goal is to help you pursue yours. It’s that simple. At Merrill Lynch, we’ll help you get ready for the future with a financial strategy that’s just for you. Lucas D. Haber, CFP ® Managing Director Senior Resident Director Portfolio Manager Merrill Lynch 1616 Concierge Boulevard Suite 201 Daytona Beach, FL 32117 386.274.3033 fa.ml.com/coughlinhaber lucas_d_haber@ml.com Merrill Lynch Wealth Management makes available products and services offered by Merrill Lynch, Pierce, Fenner & Smith Incorporated, a registered broker-dealer and Member SIPC, and other subsidiaries of Bank of America Corporation. Investment products: Are Not FDIC Insured Are Not Bank Guaranteed May Lose Value The Bull Symbol and Merrill Lynch are trademarks of Bank of America Corporation. Certified Financial Planner Board of Standards Inc. owns the certification marks CFP® and CERTIFIED FINANCIAL PLANNER™ in the U.S. © 2019 Bank of America Corporation. All rights reserved. ARH45W63 | AD-03-19-0582 | 470948PM-0718 | 03/2019 MAY 2019 | 35 |