EVOLVE Business and Professional Magazine August 2018 | Page 25

by Jeannette Duerr
Building within an existing neighborhood can
attract more people to the jobs, homes and businesses
already there, while also making the most of public
investments in things like water and sewer lines, roads
and emergency services.
The plans for The Fountainhead at Holly Hill include the
says, “Building within an existing neighborhood can attract more
headquarters for Synergy Billing. In addition, the campus will people to the jobs, homes and businesses already there, while also
contain the Synergy Career Academy, daycare, dining and fitness making the most of public investments in things like water and
facilities, a community health center and 88 units of workforce sewer lines, roads and emergency services.”
housing. The site is located on or near public transportation in an
urban neighborhood that is facing economic challenges.
The Fountainhead at Holly Hill will ultimately include
The location of The Fountainhead at Holly Hill in the heart of
an urban neighborhood fits this description perfectly. This type
of infill development on an underutilized piece of land will take
office space, not only for Synergy Billing’s headquarters and the maximum advantage of the services and infrastructure already in
Synergy Career Academy, but also for other businesses that wish place. It is expected to draw even more investment into
to locate there. the community.
Making Use of Compact Design Create a range of housing opportunities
and choices
One of the most important principles of smart design is
to make good use of land that has already been developed, a
strategy known as compact design. As Smart Growth America
Smart Growth America notes that diversifying housing
options within existing neighborhoods can give everyone more
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