EVOLVE Business and Professional Magazine August 2018 | Page 24

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hen Jayson Meyer first envisioned a corporate campus for his company , Synergy
Billing , he imagined the campus as a thriving place where his team members could work , play and live . That vision is taking form today in Holly Hill , a small community bordering on Daytona Beach . There , Meyer is creating a 25-acre corporate campus , The
Fountainhead at Holly Hill , in a part of the city designated as a Community Redevelopment Area . When completed , the project is expected to reflect a $ 25 million investment in the community .
Jayson Meyer reviews plans for The Fountainhead
When Volusia County Schools closed Holly Hill Middle School in 2012 , it had never been on the tax rolls of the city or county . Under a previous city administration , Holly Hill purchased the land and two existing buildings for $ 60,000 per acre , with the intent to influence the use of the property . There were no serious proposals until Meyer stepped forward in 2015 to offer the city the same price per acre for which they had purchased the land and buildings . Since then , Meyer and the city of Holly Hill have worked to finalize their agreement and plans for the project , with the city providing some incentives .
First , about that name . A fountainhead is the wellspring from which a river flows . Meyer envisions the campus to be the wellspring from which jobs , education and prosperity flow into Holly Hill and the surrounding community .
The Fountainhead at Holly Hill is hailed as a particularly robust example of smart growth , and there are several characteristics of the project that reinforce that view . One need only turn to Smart Growth America to see that this development adheres to many of the principles that seek to “ improve everyday life for people through better development .” These are the principles that are guiding the development team . In fact , this is among the reasons that the Florida Department of Economic Opportunity granted Synergy Billing the opportunity to receive over $ 1 million in tax incentives , including a $ 213,000 match from Volusia County .
A Mixed-Use Development
A Smart Growth development encourages building homes , employment centers , schools , green space and other amenities near each other . This is in lieu of spreading residential communities , employment and shopping amenities in sprawling sites that are not closely located to each other , necessitating further travel .
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