Everything Horse magazine Everything Horse UK Magazine, November 2014 | Page 20

WELCOME TO NOVEMBER’S MAGAZINE

HEALTH: COLIC
drugs, nasogastric fluid supplementation,
intravenous fluid supplementation and
occasionally sedation. The response to this
treatment can also be diagnostic and if
colic signs reoccur despite pain relief, this
may be an indication that the case needs
referring to a hospital for possible surgery.
The decision as to whether to take your
horse to surgery is a very difficult one and

Social Media and
the Equestrian
Business
The Power of
Video in Social
Media Marketing
By Equine Events UK

Here at Equine Events we are all visual
people. If we need the best way to share
or transmit ideas it is always through
images, drawings and video. It is therefore
no wonder that we thrive most when
producing video for use along side social
media marketing strategies. We have put
together some of the stats and figures to
best demonstrate why you should get out
your video camera and start filming to
increase your social media presence.
Video content is becoming an increasingly
important element of the marketing mix
and as such, if you are a professional
rider or brand you should really consider
budgeting time and money to fund video
activity.
By 2017, video will account for 69% of
all consumer internet traffic; video-ondemand traffic alone will have almost
trebled. Online video is quickly becoming
a key means for people to satisfy their
information and entertainment needs,
riders and small businesses that fail to
include it in their social media marketing
do so at their peril.

is based on a variety of factors including
the severity of the colic, the likelihood of
success and cost. Unfortunately it is often
a decision that needs to be made quickly
and therefore it can be useful to have
thought about this should such a situation
arise. The vet however will always help you
make the best decision for your horse and
yourself.

When it comes to potential
reach, video is unrivaled.
When we first started out
producing videos 7 years ago
we had a simple and cheap
home camcorder, and filmed
Anna Ross-Davies teaching
‘How to ride a 20m circle’… It went viral; it
reached 1 R