Event Affairs News-Zine Edition 13 - Page 18

CFR Freight From Warehouse to Wow When it comes to planning a sophisticated corporate affair, we would generally assist our clients with finding the perfect venue. But sometimes our clients have a venue in mind. Or perhaps, the venue is the reason for said event. Our client, CFR Freight, asked us to conceptualise the launch event of their new premises. The brief? To turn a large warehouse into a night to remember. Our response? Challenge accepted. What would seem like a large empty space to some, is a beautiful blank canvas to any event coordinator. It was a chilly June evening and guests arrived as the sun was going down. They were welcomed with cocktails and a red carpet. The theme was all-white, with two stretch tents keeping the heat in. We added warmth to the theme with the company colours – red and blue – in lighting and seasonal flowers. Large heaters gave the space a warm glow, as employees and suppliers networked. There were two reasons for the industrial affair – they were launching their new premises and celebrating 21 years of business. Drinks were flowing throughout the night, thanks to Thirst and their mobile bar services. While a delicious selection [018] of canapés and bowl food ensured that guests’ appetites were satisfied. Once the speeches and formalities were out the way, ‘That DJ Guy’ opened the dancefloor with a phenomenal playlist. We were pleased to see that guests were super relaxed throughout the night and enjoyed themselves as they networked. It was definitely proof that we could turn a simple space into a sophisticated affair. Are you looking to host an event at your office? Give us a call and we’ll see what we can do.