What is an
Experiential Event
“Knowledge gained through experience
is far superior and many times more
useful than bookish knowledge.”
Mahatma Gandhi
It’s no myth that experience trumps
any book and that undeniably
applies to your company and
brand when it comes to customer
experiences. The best marketing
tool you have at hand is the
customers first hand experience
with your brand. Writing for Forbes
online, Daniel Newman states
that ‘where customers want to
spend their money is no longer
influenced by brand messages,
but rather by the experiences they
get from brands’.
The Event Affairs Experiential
Division was created in part on this
premise and creates experiences
that are an extension of your brand
or product. Our intention is to make
your guests (whether a potential
customer or your top client) feel
treated, appreciated and on top of
the world. Integrating your brand
or product into the very fibre of
the experience, we tailor make
unique experiences to create long-
lasting memories associated with
your brand.
The division was also created to
showcase our beautiful country to
those visiting from afar – whether
for an incentive tour, leisure travel or
a family reunion. Being so fanatical
about our luscious landscape and
the never-ending list of activities
within our reach, we felt that our
international travellers deserve to
experience these aspects with as
much comfort as can be offered.
In a nutshell, the next time you see
a space and think ‘hmmm, I’d love
to have a picnic there’, let us know
and we’ll create it!
So in short, an Experiential Event is
your ‘out of the ordinary’ event that
is bespoke and uniquely designed
with your brand or intended
experience in mind. It requires a
lot more logistics and expertise
than your average conference or
cocktail party but has a far greater
impact on your guests.