BASELWORLD
THE EVOLUTION
OF SHOW INNOVATION
“The most important
marketplace for the global
watch and jewellery industries
with a century old history stands
on the threshold of entering a
new era”
From its humble beginnings with a handful of Swiss
watchmakers showcasing their innovations at a
national fair in Basel to its heyday with thousands
of international exhibitors and hundreds of
thousands of attendees from around the globe,
in a magnificent bespoke hall by world-renowned
architects, Baselworld is a story of a show with a
history of reinventing itself to reflect the needs of
the market. The one constant that has remained
unchanged is the fact that Baselworld is universally
acknowledged as the one unmissable show for the
world’s watch and jewellery community.
THE DAWN OF A NEW ERA –
TANGIBLE CHANGE IS IN THE AIR
n innovative vision that reflects an ever-evolving market is crystallising as the most important
marketplace for the global watch and jewellery industries with a century old history stands
on the threshold of entering a new era.
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Baselworld now stands on the threshold of entering
a new phase in its evolution. Primary mover and
shaker entrusted with this monumental task, is
Michel Loris-Melikoff, visionary Managing Director
of the show. With his proven track-record in trendy
event management, Michel has, within a short space
of time, already put an inspiring new ‘friendlier’ face
on Baselworld, and has implemented preliminary
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