EuropeanLife Magazine 2019 #2 | Page 12

BEIRUT HOSTS THE INTERNATIONAL TRAVEL AND TOURISM MARKET The International Travel and Tourism Market will take place in Lebanon from the 19th till the 21st of February 2020 at Seaside Arena Beirut. Strategically located in the heart of Beirut, ITM will provide the chance for exhibitors to meet directly with local and regional tourism and travel industry professionals. This exhibition will target elite business travel buyers from across Lebanon as well as its neighboring LEVANT countries, giving companies worldwide access to the fastest growing regions in the world. ebanon’s sole international exhibition catering for the travel and tourism industry, was launched in February 2019 with the presence of all major news outlets, as well as the involvement of all industry leaders and associations presidents. ITM Beirut, backed by industry demand, will be held in collaboration with the Ministry of Tourism and will gather tourism professionals and travel enthusiasts under one roof to explore global destinations. 12 From Leisure & MICE tourist attractions to travel, accommodation options and hospitality services, ITM Beirut has it all covered. By taking part, participants will be able to access Lebanon’s fastest growing sector & unlock business potential for the developing LEVANT region. Outbound tourism numbers account for 120% of the Lebanese population, outbound tourism is still expected to increase by 14% through 2022. Lebanese tourists spend more than $20 billion yearly while traveling and locally this sector contributes to 19% of Lebanon’s GDP. ITM exhibition will host exhibitors from different sectors like touristic destinations, airlines, hotels & resorts, travel agencies, tour operators, airports as well as car rentals, banking, insurance and recreational, shopping and amusement centers. As for the exhibitors, there are multiple of reasons as to why they should take part. From meeting thousands of targeted buyers and establishing presence in 13