EuropeanLife Magazine 2019 #1 2019 #1 | Page 36

SOURCING MATERIALS FROM DIFFERENT PLACES For this purpose, they use only the finest diamonds, gemstones and gold. “Since Abdulla and I are certified gemologists, we handpick all the stones by ourselves to make sure only the best quality comes our way. We source our materials from all over the world. We get our diamonds from Belgium, India and other countries. That said, our gemstones come from different continents too as per our certain requirements,” Darwish explained. AWESOME COLLECTIONS Their “Bahar” collection is the most popular creation to date. Bahar translates to “sea” in English so this collection uses organic gemstones such as pearls and corals. Pearls are a big part of the history in the Gulf. “Our ancestors used to dive for pearls as a source of employment and during off—seasons they would travel to countries like Sri Lanka to find pearls. We created fresh water pearl tassels in rose gold and yellow gold then expanded the fine jewelry collection by introducing a white gold line with red corals,” Darwish said. These pieces became so popular in the market that they had to create a high jewelry line, which was exhibited during Dubai Design Week 2016, using handpicked akoya and south sea pearls; each piece was inspired by an element from the sea. 36 The trio’s stunning artistry has once again been proven by their “Merwad” collection. Merwad in Arabic means the perfume wand which Arab women often use when it comes to applying mesmerizing scents. The shape of the rare gold bottle is inspired by the sensual movement of smoke that gets released from burning Oud wood, as well as the gentle ripples created by the drops of essential oils stored inside. “With it, we’ve reinforced our Emirati custom in the form of a masterpiece,” BelJafla said. With the same degree of passion and innovation, they are about to launch another exciting collection very soon. Titled “Baraag” Collection which is inspired by the traditional Arabic gold sheds light on how the pieces available in the market today are very poorly designed. “We took the idea and modernized the entire thing by recreating the shapes and structures giving it a more symmetric and contemporary look,” Shaiban said. As the brand moves closer to becoming a global sensation in the years ahead, it’s very important for Shaiban to take part in high-profile exhibitions to build a stronger client base, create awareness and offer the Gafla experience to their existing and potential clients. “We’re focused on the expansion and growth of Gafla, working on our new office as well as adding beautiful new designs to our line,” BelJafla said. “To capture such moments of beauty, I always look up to Sheikh Mohammed bin Rashid as a father, leader and above all a very creative artist whose words are a constant inspirations to us.” 37