EuropeanLife Magazine 2019 #1 2019 #1 | Page 32

JOSEPH KLIBANSKY IN LONDON MAYFAIR MAKE YOUR EVENT READY FOR THE FUTURE! WHAT IS AUGMENTED REALITY? The future is coming much faster than we think. Nowadays, events need to do more than just present new catalogues and the latest offerings. EuropeanLife already presented its storytelling magazine to attract visitors to your event, create your own community and take them with you on the journey of Luxury. EuropeanLife is ready for the future, prepared to make your event experiences even more real. We offer our partners the possibility to work with augmented reality (AR) in their event magazines. AR presents exciting opportunities for brands and businesses to showcase their products in new, innovative and dramatic 3D style. EuropeanLife has the flexibility and capability to tailor augmented reality projects for our customers’ specific needs. AR is technology that expands our physical world, adding layers of digital information into it. Unlike Virtual Reality, AR does not create entirely artificial environments to replace reality with a virtual one. AR appears in direct view of an existing environment, with added sounds, videos, and graphics. The idea for using augmented reality apps is simple: You, as the event’s owner or exhibitor, can add links, video, images, or stories to your article in your customised event magazine. This makes it possible to show your product or services in many different ways, bringing clients closer to your product. Event visitors are able to download the app and enjoy this new information in real time while walking around the event—a fabulous tool to expand your event and bring it in to the future! Thinking about how to stay ahead of your competition? Contact us today to start building your own customised AR projects: [email protected] oseph Klibansky is an emerging artist based in Amsterdam. His work examines the relationship between a thing and its essence, between what we see and what an image implies. Using a process of figurative and abstract layering Klibanksy’s large-scale idealistic paintings explore perception by compressing time and space, resulting in something that at first appears joyous, often descending into bleak melancholy. www.thehouseoffineart.com 32 33