EuropeanLife Magazine 2018 #1 #1 | Page 30

Essential lessons to  benefit from    There is no denying that it’s very tough in every aspect of fashion, and handbags are even more so as most people use it as a status symbol. For Sawaf, the journey wasn’t an easy ride thereof.  As she explained: “No matter how great the design or quality, if you aren’t a major brand or at least well-known, you are up against those who are.”  She tried to find her own niche. And when she did find that perfect woman, who is confident and not afraid to wear or invest in something new, it became a bit less tough.   “This has been the key factor for Thale Blanc’s  remarkable performance. I have had to stay true to my vision, deliver the best quality, and cut my margins to be competitive and stay on top of the trend,” she said.   Willing to play smart for the sake of Thale Blanc, she has thought of something substantive for it i.e. she wants to convert it into “Maison Thale Blanc” which is nothing but a shining example of fashion, beauty and home all  under one roof.        For more information on Thale Blanc, please visit:  www.thaleblanc.com          30 E mbodying authentic luxury in one-of-a-kind jewelry hardware, Pullcast is a highly distinctive brand with transcendent beauty, bringing an exquisite elevation to furniture design with its exquisite luxury pulls that will only be the special element that every design needs. Moving beyond functionality as a singular and unique complement to any environment, Pullcast always takes inspiration in timelessness, sophistication and elegance present in the most unique jewelry designs to enrich the hardware industry. Above all, the brand aims to mark the beginning of a time for the pledge of an avid reborn language, a selective jewelry hardware fetch, transposing emotions like never before. www.pullcast.eu 31