EuropeanLife Magazine 2018 #1 #1 | Page 20

Lebanese heritage and Middle Eastern women Even though he gets intrigued by various cultures in general for their distinctiveness, he can’t help being very consid- erate about his own Lebanese heritage. “It plays a big role in my love and appreciation for details, craftsmanship and luxury,” Kobeisy said. “I take pride in our ability as Lebanese designers to bring our culture and vision to the forefront of the fashion industry.” There is no denying that women in the Middle East are extremely sophisticated when it comes to seeking out the best; be it fashion or anything else. They know what they want. “I truly admire the elegance of Middle Eastern women along with their love and appreciation for luxury. The fact that they’re very cultured and travel frequently is what truly makes them fashion-forward trendsetters,” he said. As the brand makes its foray into the international market fully aware that the pace of fashion design will only be too quick to ignore, Kobeisy is ready to accept this challenging part and let his designs do the talking. “The customers want immediate access to new collections off the runway, ideally at price points they can afford. We have to adapt to the speed like we have had to adapt to other media. We want to be closer to our customers and cater to the most sophisti- cated woman in a timely manner without losing our edge. So, in the next five years, we should hopefully have exclusive showrooms in the top 5 cities of the world,” he said. For more information on Saiid Kobeisy, please visit:  https://saiid-kobeisy.com/                                                                       November - 2018 12 13 14 DUBAI WORLD TRADE CENTRE 9 th EDITION AUTUMN/WINTER COLLECTIONS TREND INNOVATIONS, COLOR CREATIONS & DESIGN SOLUTIONS BOOK YOUR STAND TODAY! www.internationalapparelandtextilefair.com +971 56 7636517 20 [email protected] FASHION FABRICS | GARMENTS | ACCESSORIES | HOME TEXTILES & MORE 21