European Journalists April Issue | Page 17

  Cro  A  Porter     Cro   A   Porter,   the   first   domestic   fashion   week   with   clearly   set   standards   for   the   presentation   of  original  collections  of  local  designers  was  held  for  the  first  time  in  2003.     Held   twice   a   year,   we   are   talking   about   a   project   with   the   longest   tradition   in   Croatia   of   this   kind.   It   introduced   a   revolutionary   breakthrough   in   the   clothing   industry   in   Croatia   and   its   fashion  world  standards.     In  addition  to  presenting  the  acclaimed  designers  like  Ivana  Popovic,  I-­‐  GLE,  Linea  Exclusive,   XD  Xenia  Design,  MAK,  Matije  Vujic,  there  are  also  affirmed  names  that  now  form  our  local   fashion   scene   like   Amarie,   Boudoir,   Ivica   Klaric,   Boris   Pavlin,   Hippy   Garden,   Elfs,   Zigman,   Ivona   Martinko,   Tihomir   Krznaric,   Fjaba,   Arileo   ,   John   Ledenko,   Madame   Demode,   Marina   Design,  Dioralop,  Tamara  Bombardelli  and  others.     Recognized   by   the   public,   the   media,   customers,   visitors,   partners,   sponsors,   participants   and   business   scene,   Cro   A   Porter   has   left   an   indelible   mark   on   the   culture   and   economy,   Croatian   media   world,   and   has   positioned
Zagreb   on   the   fashion   map   of   the   region   and   Europe.       Though   the   idea   and   substance   of   fashion   design,   Cro   A   Porter   has   become   far   more   than   that.  Promoting  Croatian  design,  culture  and  entrepreneurship,  it  also  defined  the  Croatian   social  scene,  media  standards  while  Zagreb  becomes  part  of  the  world  fashion  scene  twice  a   year.     Cro   A   Porter   is   the   first   on   the   local   fashion   scene   that   introduced   the   concept   of   LOOK   BOOK,   that   is,   a   review   collection   in   a   print   form   which   is   regularly   published   with   the   support  of  media  sponsors.     Cro   A   Porter,   the   main   launcher   of   fashion   trends   and   fashion   industry   in   Croatia,   has   resulted   in
popularization   of   the   domestic   fashion   design   and   created   other   projects