FOCUS AND THEMES
NEW TOPICS AND PARTNERSHIPS
A boost in awareness raising on digital inclusion and digital skills for jobs echoed in at least
25 European countries and beyond. Get Online Week 2015 had two major themes: digital
empowerment and digital inclusion.
In 2015 Get Online Week opened up even more to the diversity of resources, programmes
and tools used by the campaign partners and stakeholders. Among others, the Europeans
could choose between attending a coding course/workshop for digital inclusion, or using
employability and networking tools, or learning how to actively participate in the shaping of
the EU policies.
1. DIGITAL EMPOWERMENT
FOCUS
Digital empowerment refers to the improvement
of digital skills, enhancing employability of young
people and unemployed, offering opportunities
for a more active online participation and a better
personal and professional life. GOW 2015 aimed
to raise awareness and build people’s set of skills
required by the available digital jobs, by organizing
activities like:
• Training activities/events on ICT in telecentres,
including coding
• Assessments of youth’s ICT skills
• Online networking for employability purposes
• Awareness raising events (conferences,
workshops, seminars)
GOW 2015 paid special attention to young
people and the unemployed in the context of
eSkills for Jobs. In terms of awareness raising and
communications, the campaign dedicated one
day to young people (especially students) and a
second day to the unemployed. All partners were
encouraged to use their communications channels
to promote tools and to organise activities targeting
the two audiences.
Young people are often considered ‘digital natives’
and therefore assumed to be digitally competent.
But in reality, the skills they use for their day-to-day
activities and social interactions are not the same
skills required for the fast paced, ICT dominated
work place. It is therefore important to raise
awareness amongst young people that, for their
future employability, their digital skillset has to
expand.
2. DIGITAL INCLUSION
Digital inclusion is about reminding society that in
the EU28 38%1 of disadvantaged populations2 have
no digital skills at all. GOW 2015’s approach is not
to leave anyone behind, by raising awareness and
initiating offliners and various disadvantaged groups
in the online world through trainings and events on
the following topics:
• e-Participation
• Online safety for kids
• First click for seniors
• e-skills and digital media for beginners
• ICT for SMEs
1
2
was launched as a follow up
campaign on getting young underprivileged people
onto coding classes. Together with Microsoft,
Telecentre Europe will run a series of activities aimed
at improving the abilities of telecentre trainers to
teach coding in a telecentre setting, and to improve
the skills of disadvantaged youth.
In the near future 90% of jobs - in careers such as
engineering, accountancy, nursing, medicine, art,
architecture, and many more