European Gaming Lawyer magazine Spring 2014 | Page 33

T

David Chang

he games industry has long been
known for its innovation and
creativity. Successful game franchises
have heavily influenced other
forms of entertainment like movies
and music, as well as popular culture in general.
Additionally, game technology has driven major
advances in consumer technology. Now, mobile and
app based games provide an opportunity for casino
operators to tap into this creativity to engage and
excite their current audiences, and attract the next
generation of players critical to the future of casinos.
Central to this development are licensed technology
and providers that will provide all regulated gaming
required features in a manner that insulates the
entertainment portion of a game from the wagering
aspects. They are also what will enable the most creative
and compelling gambling games to come to fruition.
Games that are not generally thought of as having
a gambling element can now be introduced by taking
advantage of exciting new gambling technology. Game
developers have always been free to be creative with
their games, and when a technology platform or game
engine handles the rules and regulations of real money
gambling for them, they can think creatively about
providing the best entertainment solutions in a way
that current gambling providers have not considered in
the past. Given the tools to be able to build their games
while also being able to utilize the regulated math
models of gambling mechanics, game developers can
add gambling to games their fans already love or create
compl