A LETTER FROM OUR CEO
A LETTER FROM OUR CEO
Welcome to Modere.
From the very beginning, we chose to make innovation our calling card.
Driven by this guiding principle, we pioneered our fi rst clean label formula – shampoo
– more than 30 years ago. This trailblazing product became a cult classic, introducing
customers to a remarkably effective formula that omitted unnecessary ingredients they
didn’t even know they could do without. It made our defi ning statement: What we leave out
of our products is as important as what we include. And we’ve been innovating ever since.
TECHNOLOGY
Beyond our ingredient paradigm, created to identify the controversial ingredients we’ve
consciously avoided, Modere products are further distinguished by our unparalleled, state-
of-the-art technologies.
Bringing together some of the brightest minds in the fi elds of science, medicine and
nutrition today, we set out to develop the very best nutritional, personal care and
household products on the market. The result is a collection of expert formulations that
combine the most remarkable, naturally derived ingredients from around the world with
cutting-edge scientifi c advancements found nowhere else.
SAFETY & QUALITY
In my years in the health and beauty industry, I’ve learned that true success isn’t measured
by numbers, but rather by the knowledge that your work is making a positive difference
in someone’s life. At Modere, we’re committed to making that positive difference and
to earning your trust with products that constantly raise the bar on quality, safety, and
performance.
Our clean label promise means you always have safe, effective alternatives to the products
you and your family depend on every day. It means you’re helping to create a healthier
planet for future generations. And it’s the confi dence that comes with choosing – and
sharing – Modere. When it comes to relentless innovation and commitment to excellence,
that’s our bottom line.
I’m proud to stand with our millions of loyal customers behind the Modere ethos, and I hope
you’ll join us to experience the difference for yourself.
Truly yours,
Asma Ishaq
Chief Executive Officer
www.modere.eu
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