Euromedia September October 2013 | Page 5

flannel_flannel 30/08/2013 08:59 Page 1 EUROMEDIA DIGITAL MEDIA INTELLIGENCE PUBLISHER AND EDITOR-IN-CHIEF Nick Snow [email protected] MANAGING EDITOR Colin Mann [email protected] CONTRIBUTING EDITOR Chris Forrester [email protected] PUBLISHING ASSISTANT Nik Roseveare [email protected] ART EDITOR Steve Overbury [email protected] COLUMNISTS Vivek Couto Larry Gerbrandt Steve Gold CONTRIBUTORS Robert Briel - Amsterdam Dieter Brockmeyer - Frankfurt Gail Chiasson - Toronto David del Valle - Madrid Chris Dziadul Sotires Eleftheriou - Paris Philip Hunter Joe O’Halloran Farah Jifri Branislav Pekic - Rome SALES DIRECTOR Sanjeev Bhavnani [email protected] PUBLISHED BY Advanced Television Limited Bondway Commercial Centre 4th Floor, Unit 4.01 71 Bondway London SW8 1SQ Tel: [phone] Fax: [phone] www.advanced-television.com PRINTED BY Headley Brothers Ltd The Invicta Press Queens Road Ashford Kent TN24 8HH, UK Tel: [phone] Fax: [phone] [email protected] © Advanced Television Limited 2013. All rights reserved. Reproduction without permission is prohibited. ISSN 1477-8092 OPINION 3D is the dog that didn’t bark. Bringing pictures ‘to life’ was to bring (another) renaissance to movie theatres and provide another whole new replacement market for big screen TVs. Avatar, James Cameron’s 2009 blockbuster about persecuted blue humanoid alien forest dwellers, was to be the start of something big and game changing. It turned out to be both the beginning, and the beginning of the end. Those who thought (still think?), 3D has much technical and artistic merit, may now wish things had started with less of a bang. That bang – caused by the record breaking takings of Avatar – was the start gun for a band wagon so big, but so craven and so ugly, it could only be a matter of time, a short time, before the wheels came off. A slew of deeply unimpressive schlock movies appeared one after another where the main, the only, point was to have stuff come out of the scre ????]?????????????????????M?????????????????????????????????????????????????????????????5????????????????????????????????????????????????????????U???????????????QX???????????????QX????????????????????????????????????????????Q??????????????????????????????????????????????????????????=?????????QX?????????????????????$?????????????????????????????????????????????????????e????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????$?????e?????????M???????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????????e?????????????????????????????????????????????????????????????????????QX??????????e?????????????e??????????????????????????????????????????e???????????????????????????????????????????????????????????????????L?????????????????????????????????????????????????????????????????????????????????????????????????Q??????????????????????????????????????????????????????????????????????????????M?????????????????????????????????????????,??'?e??????????????????????????????????????????????????????????????????????1??????????!??????????????????????????????????????????????????????????????????=??????????????????????????????????????????????????,??????????????????????????????()UI=5%??((0