coverstory_cover story 30/08/2013 12:13 Page 3
“There are a number of challenges that must be overcome for full U-HD implementation.” STEVE HOLEBROOK, ARQIVA that with 3D, lack of content is, and always was, a big barrier. “I think 3D is now heading toward a niche market for movie enthusiasts watching Bluray discs rather than linear television channels. 3D virtually became a standard feature in many new TVs, and the consumer electronics industry should continue to support the format for those who became fans of 3D.” SES's Wrede. “We see that current active 3DTV technology can be easily integrated into production of new TVs. As such, I don’t think the CE industry will remove the 3D TV technology so easily but that probably needs to be re-evaluated after IBC 2013 or CES 2014. What we do know is that the next generation TV sets – Ultra-HDTV screens – promise not just more, but also better pixels. The image quality that we can expect from Ultra-HDTV sets will far exceed what we have been viewing on HD and 3D TV screens,” he suggests. READY. Is the broadcasting industry sufficiently 'Ultra-HD ready' in terms of broadcast infrastructure, transmission, compression and encoder/decoder technology and the availability of chips, etcetera? “There is still a lot that needs to happen to enable mass market adoption of U-HD content,” says Cleary. “First, there needs to be sufficient compatible end-user devices. Today, only a fraction of the population can even afford the first generation of screens. As prices come down, more will adopt. On the flip side there also needs to be enough compelling content to incentivise users to make the move. There is only a small amount of U-HD content and getting content to users is a challenge; it's too big to be streamed to most users in real time due to infrastructure limitations and
network latency. As the infrastructure gets better and codecs like HEVC make progress to improve efficiency, this will help in extending reach. Akamai is working on technologies to address latency, throughput and scale, enabling more consumers to receive higher quality streams such as UHD and beyond.” Wood notes th B?26????W2&R????r??2f?"&V6V?fW"6??2f?"V?G&?BF?&Rf??&?R?F??Vv???B?ffW&??r??F?R?F???2???ER?"%B##?f?"#B?#R??B?B?2??F??2&6?2F?BF?REd"&??V7B?2FWfV????rV?G&?B'&?F67F??r&?f??W2?( ?G&?6?GFVB&?B&FW2v?????B&RG&?F?6??F?ffW&V?Bg&???EEb?b??R?bF?RGf?6VB6??&W76???7?7FV?27V6?2?Ud2?2W6VB?6?6FV??FR?6&?R??BFW'&W7G&??'&?F67F??r?bV?G&?B?2?76?&?R??&??6??R?F?W&R?27F????V6?F?F?&Vf?&RV?G&?B&?GV7F????&Gv&R?2v?FV?W6VB?'WB?B?2??V?F?&R6WfW&??V'2&Vf?&R'&?F67B6W'f?6W2&Rf??&?R?( ??RGf?6W2???e$5E%T5EU$R?7FWfR???V'&?????Bf?"'&?F67B?B?VF?B'?f?&WfV?2F?BF?R6?????27W'&V?F???????rB?V?&W"?b7?7FV?2??&Vv&G2F?V?G&?BF???( ?FV6?????v?W27V6?2V?G&?B&R&&R?F?W?6??R&?V?B??6R??FV6FR?'WB?ffW"?VvRGf?FvW2?( ?$?4??T?4???%$?D4???V?7W&RF?Bv?V??G27W7F??W'2&R&VG??F?R??g&7G'V7GW&RF???2&VG??( ??vWfW"?F?W&R&R?V?&W"?b6???V?vW2F?B?W7B&R?fW&6??RF?V?7W&RgV??V?G&?B???V?V?FF????F?R?W?6???V?vRf?"F??2?2F?R??FW"?6???V7F?f?G??bF?RV?F?&RV6?7?7FV?g&??6GW&??rD?6??FV?Bg&??F?R6?W&2?F?6??&W76????BFV?fW'??f?"W???R?7W'&V?F??B6?W&26V?B6??FV?B?fW"???2'V????rB4v"?2?WfV?F?Rf?'7BvV?W&F???F?V?G&?B6?W&2v???&WV?&Rf?W"?bF?W6Rs4rr6???V7F???2???F?RD?6??V???GW7G'??F?W?&R&?RF?w&?FRF?R6??FV?BF?&V7F?F??&B?G&?fW2?'WBF??2F?W6?wB?fRF?R6?R&7F?6??6F???2f?"?fREbV?f?&???V?G2?6???"6???V?vRv???&R??F?R???R?v?W&RF?R7W'&V?B?D?6???V7F???2&WGvVV?5D'2?BF?7??2&R??Bf7BV??Vv?F???F?RV?G&?B6W'f?6W2?( ??R??FW2?G&?rw&VW3?( ?2v2F?R66Rv?F??B?F?P??&?7V7B?bV?G&?B?2&VV??V?6?VBf?"6??7V?W'2&??"F??V6W76'?&?GV7F????BFV?fW'?6???2W??7F??r?( ?( ?F?R?WGv?&?2&R&VG??( ?6???2DT?Rw2f?V6?&B?( ???F???r7F?2W2F?F?g&??'&?F67F??rV?G&?B?fW"f?'&R?6FV??FR?"6&?R?F?RV?6?FW'2?BFV6?FW'2?6??2?"FWf?6W2&R??BV?FR&VG??WB?'WB6??WF???2f?"6???W&6??FW????V?Bv???&Rf??&?R?W?B?V"?DT?R?27W?'FVB?W?W&??V?F?T?B6???V???WWFV?6B6??6R?G2?V?6?????V'?#2??BvR&R'V??F??r??F??2W?W&?V?6RF?76?7BfWr?F?W"?W&F?'2v??6??6?FW"?V?6???r6W'f?6R??F?R?W?B????F?2?( ?66?&F??rF?&?6??V?6???5e?&?WF??r??F?R'&?F&?B6???V??6F???2w&?WB'&?F6???FV6?????v?W27V6?2V?G&?B&R&&R?( ?F?W?6??R&?V?B??6R??FV6FR'WB?ffW"?VvRGf?FvW2F??W&F?'2??FW&W7FVB???ffW&??r&V?V?6W'f?6W2?2vV??2F????Rf?WvW'2v??&R??????rf?"?Wrv?2F?W?W&?V?6R6??FV?B?'&?F6???VBF?R??GW7G'?v?V??B?V?6?VBF?R$4?sCCRB4U2????V'?#2?F?Rf?'7BV?G&?BEbf?FV?FV6?FW"6??WF?????F?R?&?WB???F?R???F?2f????v??r???GW7G'??&v??6F???2?B?W&F?'2??R?fRFV???7G&FVBF?R66?G?f?"?fR'&?F67BV?G&?B6??FV?B?F?B6?B?F?R??GW7G'??W7B6??F??VRF?FWfV??FV?fW'??V6???6?2f?"?fW"?F?R??"'&?F67G2??Eb?B?fW"?F?WF???EB?6W'f?6W2???6?VF??r6??FV?B7&VF?'2??f????FV?Wf?6???7GVF??2?B?fR7?'G26???F??rv?F???&RV?G&?B6?W&2?( ?5DU?4??tU2?( ?N( ?2vV?W&??w&VVBF?@??( ?F?7??2&R??V?F?6??Rf?'7B?'WBF?R6??FV?Bv???f????r??6Rv^( ?fRFVf??VBF?R6??Wf&?RV?G??( ?4????tT?D?UEB?EDp???UU$??TD????