insight1112v2_insight 10/12/2015 18:13 Page 2
“INSIGHT TV
represents UHD
without compromise.”
is being watched, for how long, what is
being paused, what’s replayed, what’s
shared, etcetera. All of that data is
analysed so that advertising can be
targeted effectively and efficiently. And we
are in discussion with advertisers and
agencies about more creative ways to use
Far left: Inside Moto.
Above: Spartan X
Right: Extreme
Climbing
Below right: Power &...
that can be carried in the field when
recording extreme sports.”
Another key aspect of INSIGHT’s
proposition is a high degree of viewer
involvement. “We acquired a company that
had developed software called Grab and
Share. The viewer at home who sees a high
octane moment, they can simply pick up
their phone and record the past two
minutes, change the duration, add their own
“There have been
many new challenges
to overcome.”
text and then share it over their social media
platforms with their friends. A lot of
material we have produced is high energy,
and very engaging, but always with a social
and human element to it. For instance in our
series about Moto GP you won’t see just the
race, but you will understand the life of the
“High degree of viewer
involvement.”
rider; everything goes
on away from the track.
And it is incredible to
look at some of these
extreme sports and see
what the participants
are prepared to do
apparently without fear
of seriously injuring themselves. This makes
for very compelling content and the kind of
content people want to share.”
“We have also made scientific
programmes but we also try and make it
entertaining so they’re accessible to all.”
“When it comes to monetisation; I
personally don’t like to watch content when
it is constantly interrupted by advertising.
This is why we developed the concept of the
drop down menu so on screen is a drop
down, that stays only for a second, that can
carry the logo of a sponsor and a viewer can
be directed to their website, or for on line
shopping they can buy the product. So there
is no interruption to the content.”
“With the social media and the OTT
platform we mine the user data to see what
Standard-setting
The new channel will feature
original UHD content, co-created
alongside production houses
including Zodiak Media, KIEM and
Strix. INSIGHT offers opportunities